Lamborghini says market is not prepared for electrical supercars
Lamborghini says key problem for electrical supercars is delivering differentiation and emotion
Lamborghini is not against electrical propulsion and plans first EV for 2028
Lamborghini R&D chief Rouven Mohr reiterated the corporate’s stance that the market is not prepared for electrical supercars throughout a latest take a look at occasion for the brand new Urus SE plug-in hybrid SUV, which was held at Italy’s Nardo racetrack.
Chatting with Motor1 on the occasion, Mohr mentioned an electrical supercar launched at present would not be successful, and famous that some examples already available on the market have failed to succeed in gross sales targets.
“In the intervening time, now, the time wouldn’t be proper [for an electric car], at the very least not in an excellent sports activities automobile [segment],” Mohr mentioned. “You’ve got seen numerous [electric] automobiles available on the market that have been not likely profitable.”
Whereas Mohr did not point out any particular fashions, Rimac CEO Mate Rimac in Might mentioned there is not demand for electrical supercars and acknowledged that his personal Rimac Nevera nonetheless hasn’t bought out regardless of its manufacturing run of solely 150 items.
Rouven Mohr
Mohr has beforehand mentioned that the market is not prepared for electrical supercars, partially because of the lack of emotion they provide, even with horsepower reaching into four-figure territory. Nevertheless, he mentioned the world will finally swap to EVs, even in supercar segments, and Lamborghini must be prepared. He mentioned Lamborghini’s plug-in hybrid supercars, just like the Aventador-replacing Revuelto and Huracán-replacing Temerario, are possibility through the transition interval.
In his interview with Motor1, Mohr mentioned that when Lamborghini finally will get round to launching electrical supercars, the important thing might be differentiating them in a transparent manner that retains the model’s DNA. He additionally mentioned that Lamborghini might want to persuade prospects that electrical supercars supply a driver expertise that their combustion counterparts cannot match. One risk hinted at by Lamborghini CEO Stephan Winkelmann in February was a class-leading power-to-weight ratio.
Lamborghini is not against electrical propulsion and can launch its first electrical automobile as quickly as 2028, which the corporate previewed final yr with the Lanzador idea. The idea was within the type of a fastback crossover with 2+2 seating. Lamborghini will observe up that first EV with an electrical SUV in 2029, possible as a successor to the present Urus SE.
