Three weeks in the past, Mercedes introduced its H1 2024 gross sales, with gross sales within the High Finish phase falling 22%. We now have gross sales outcomes for the Mercedes S-Class and EQS, that are down 25 and 30%, respectively.
Within the first six months of 2024, gross sales within the High-Finish phase that features the luxurious fashions – the Maybach, S-Class, GLS, AMG, and G-Class – have fallen considerably by at least 22%.
Consequently, Mercedes offered 136,900 items within the High-Finish phase in 1H 2024, 22% lower than in the identical interval in 2023. The principle reason behind this decline is the poor efficiency of the Mercedes S-Class and Mercedes EQS luxurious limousines.
The truth that gross sales of the Mercedes EQS are falling is just not a shock, however the consequence achieved by the Mercedes S-Class is surprising. Within the first six months of 2024, Mercedes offered solely 28,100 S-Class, 25% lower than the primary half of 2023. Within the US and Europe, the drop is much more drastic, by 30%. Mercedes officers say the drop is consistent with the evolution of the S-Class lifecycle, with the current-generation W223 nearly 4 years previous, launching on September 2, 2020.
Gross sales of the Mercedes EQS have additionally fallen even additional. Simply 7,000 EQS items had been offered by Mercedes within the first six months of 2024, which is half of the 14,100 items offered in the identical interval in 2023.
Mercedes officers are hoping for a rebound in gross sales within the top-end phase by introducing the brand new electrical Mercedes G-Class, particularly the brand new AMG variations of the CLE and E-Class and the facelifted EQS.
