The gross sales hole between Mercedes and BMW widened in Q2 2024, primarily as a result of BMW bought considerably extra electrical fashions than Mercedes.
In Q2 2024, Mercedes bought 496,700 automobiles in comparison with 565,553 BMW items. Whereas Mercedes gross sales have been down 4% in Q2 2024 in comparison with the identical interval final yr, BMW gross sales have been up 2.2%.
BMW doesn’t report gross sales of electrical fashions for the BMW model alone however cumulatively for BMW and Mini. However gross sales of the new-generation Mini Cooper electrical and Countryman electrical began a number of weeks in the past, so that they have a small share of complete electrical mannequin gross sales in Q2 2024.
BMW Group bought 107,933 electrical fashions in Q2 2024, a rise of twenty-two.2%. By comparability, Mercedes bought simply 45,800 electrical fashions in Q2 2024, nearly 19% lower than in the identical interval in 2023.Thus, BMW Group bought greater than twice the electrical fashions than Mercedes in Q2 of 2024.
By area, BMW Group (BMW and Mini) bought rather more automobiles than Mercedes.In Europe, BMW and Mini bought 232,473 items (-0.1%), whereas Mercedes bought solely 157,500 items.
In Asia BMW and Mini gross sales totaled 249,357 items (-4.3%) in comparison with 225,600 items for Mercedes. The lower in Asia is principally as a result of contraction of the Chinese language market by 6% for Mercedes and 4.7% for BMW & Mini.
In America, BMW & Mini gross sales rose 3% to 120,822 items, whereas Mercedes gross sales fell 5% to 94,200 items. Mercedes gross sales have been down resulting from a 4% decline within the US market whereas BMW & Mini gross sales elevated within the US by 1.7% to 97,135 items.
Mercedes BMW
Q2 2024 496,700556,553
Electrical automobiles 45,800107,933 *
Europe157,500232,472*
Asia 225,600249,357*
North America 94,200120,822*
* BMW & Mini
