Gen X and Millennials have a tendency to purchase extra EVs than Child Boomers, however the older era continues to be accountable for EV coverage, a pair of current research present.
Experian’s fourth quarter 2023 Automotive Market Tendencies report, launched Thursday, famous that 9.4% of recent automobiles bought by Gen X in 2023 had been electrical. Gen X bought probably the most new automobiles of any era over the 12 months, in addition to probably the most EVs in whole.
Millennials aren’t far behind by whole EV gross sales tally, and for them EVs are an excellent larger 10.2% of recent automobiles bought.
In the meantime, EVs solely account for five.9% of recent automobiles bought by Boomers in 2023, and 6.6% of these bought by “digitally native” Gen Z, in line with the report.
New automobile registrations by era (through Experian)
As Experian has identified earlier than, gross sales volumes are rising for all automobile sorts, together with gasoline vehicles. However this comparability of Gen X, Millennials, and Child Boomers, all in the identical ballpark relating to total automobile buy numbers, highlights the generational variations in EV purchases.
This follows earlier market indications that Millennials had been way more curious about EVs than Boomers. Nonprofit Coltura has additionally discovered stronger assist for EV mandates amongst youthful votes, arguing that these voters are motivated by the “generational urgency” of local weather motion. In the meantime, as Pew Analysis identified final 12 months, Boomers nonetheless dominate in Congress—and thus have a disproportionate stranglehold on federal coverage.
2024 Kia EV6 GT
J.D. Energy argued final 12 months that there is a “lacking mass market” for EVs, as so lots of them are positioned within the luxurious sector, the place maybe extra retired Boomers would possibly afford them.
Whereas it is just too early to gauge Gen Z and new-vehicle purchases, the Experian report reveals that even when extra Boomers can afford present EVs, they’re merely not shopping for them.
So maybe a technique to assist additional speed up EV gross sales is positioning extra fashions within the mainstream of the market, reaching extra of the Gen X and Millennial consumers that appear to be most obsessed with them.
