Cupra is rising its footprint in Australia after promoting 5000 autos since launching right here lower than two years in the past.
It’s opening new service centres in South Brisbane and the NSW Central Coast in March, and has introduced a brand new gross sales and repair centre in Essendon Fields, Victoria.
The latter will open early in 2025.
Previous to its opening, Cupra will run a ‘pop-up’ gross sales and repair centre close by at Zagame Tullamarine in April 2024.
Cupra says it has now offered greater than 5000 autos in lower than two years, having offered 1111 autos in 2022 and 3765 in 2023 – plus one other 366 so far in 2024.
In distinction, Skoda didn’t attain 5000 gross sales till its fifth yr in the marketplace following its 2007 relaunch. In its first 4 years in the marketplace, it offered 3868 autos.
Cupra can be doing much better than the model it was spun off from – SEAT – in Australia. That model offered simply 3561 autos over its truncated 1995-99 run, again when Cupra was merely a trim stage on the Ibiza hatch.
The sporty Spanish model stated in 2022 it needed to promote 1600 autos in Australia that yr – a aim it didn’t meet – and promote 7000 autos yearly by 2025, which it’s making progress in the direction of.
Within the medium time period, Cupra desires to promote 500,000 autos per yr globally. Final yr, it delivered 230,700 autos, up 50.9 per cent year-on-year.
With 3765 gross sales in Australia in 2023, Cupra outsold varied a lot older manufacturers in Australia together with Peugeot (2516) and Alfa Romeo (716).
Cupra says 38 per cent of its Australian gross sales in 2023 had been electrical or plug-in hybrid autos.
It presently sells simply 4 fashions: the petrol and plug-in hybrid Leon hatchback and Formentor crossover; the petrol-powered Ateca crossover; and the electrical Born hatchback.
In 2025, it’s including the electrical Tavascan in addition to the Terramar, the latter of which is anticipated to supply a selection of petrol and plug-in hybrid energy.
The corporate presently has 9 gross sales places (referred to as Cupra Garages) and 9 service places throughout the ACT, New South Wales, Queensland, South Australia, Tasmania, Victoria and Western Australia.