Aston Martin’s begun its teaser marketing campaign for the refreshed Vantage V8 and given us a date for the debut: February 12. Final yr, Aston’s product and market technique director, Alex Lengthy, instructed Autocar, “We’ll see in our sports activities automotive and GT vary rather more breadth and separation between one finish and the opposite, the place as we speak they’re fairly equally positioned. We’ll see a wider working vary.” The modifications coming for the Vantage will plant its flag on the “full hooligan” finish of the spectrum, in accordance with chief inventive officer Marek Reichman, whereas nonetheless sustaining composure.
Firing thrill immediately into your senses. Vantage.#AstonMartin #Vantage #THRILLDRIVEN
— Aston Martin (@astonmartin) January 13, 2024
The primary teaser appears a little bit of a decoy. Spy pictures from final yr of the coupe and convertible (pictured) reveal apparent variations like new, dual-level headlights, a unique hood with new vents and shut traces, a reworked taillight association, and a vented rear bumper in comparison with the present automotive. The automotive within the video does not present any of those. And at about 5 seconds in, there is a shot of a rear wheel and diffuser that have not appeared on any Vantage, ever — as a result of they’re the again finish of the Valkyrie.
The second teaser guarantees audiences the Vantage V8 is “Engineered for actual drivers.” It’s a static shot of a brand new seat plopped in the midst of a street. The aperture within the body and split-bottom bolster make us assume this may very well be a light-weight efficiency possibility. For the teaser, Aston Martin Aramco F1 group driver Fernando Alonso supplies a voiceover in clarification, “As quickly as you sit within the driving seat, it’s essential to perceive your automotive. It is that connection that allows you to get to the restrict. You might be now not two separate issues. You might be each responding to one another and fully talking the identical language.”
Engineered for actual drivers.
12.02.24
Sit down, hear up. #AstonMartin #DrivingAtTheLimit | @alo_oficial pic.twitter.com/Lfmvm1XvOD
— Aston Martin (@astonmartin) January 15, 2024
With a month to go till the large day, we suspect extra teasers are on the best way. Who is aware of what Aston Martin mannequin they will function, although.
