Common Motors reached 2.6 million gross sales throughout the US automotive market final yr, whereas the second-placed Toyota stopped at 2.24 million – all with out the assistance of too many EV nameplates.
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Photograph: vburlapp / Instagram
Apparently, there’s one model that is extremely assured that its mother or father firm will overcome the present issues and allow them to reap the advantages of an in depth EV lineup – Cadillac. Certainly, the premium US automaker desires to have a whole EV household composed of the already-available Lyriq crossover SUV, the upcoming Celestiq flagship five-door liftback, in addition to the just lately introduced Escalade IQ, compact Optiq, and the three-row Vistiq.
Frankly, if you wish to know our two cents on the matter, every of them has the potential to turn into a prime gross sales performer of their respective fields – bar one. The Lyriq is a superb beginning piece, if not for a similar software program issues that plague GM’s BEV3 platform and Ultium plus Ultify architectures. The Escalade IQ is an announcement for anybody seeking to stand out within the ritzy crowd. The compact Optiq could possibly be excellent as an ‘reasonably priced’ luxurious EV crossover SUV, and the Vistiq ought to make households very happy.
However there’s additionally the Celestiq flagship – which does not truly seem like a sedan or a crossover. As a substitute, its fastback design is a bit quirkier than the typical, not less than for its supposed $300k pricing vary. So, what could possibly be executed to alleviate considerations about it attracting the undesirable kind of consideration? Properly, the transformation is fairly easy in the event you ask the imaginative realm of digital automobile content material creators.
For instance, Vince Burlapp (aka vburlapp on social media) is a prolific digital artist who likes to dream of all the most recent fashions throughout the wide-ranging automotive realm, and he just lately determined to revisit the Celestiq and make it a basic four-door luxobarge – or a land yacht, if it is extra palatable. In doing so, the pixel grasp subtly retconned the flagship to barely extra regular sedan seems, and he additionally dreamed that it would not value $340k to personal one.
That is fascinating but in addition completely wishful considering. For starters, GM has already invested closely in creating the Celestiq as we see it – a real EV assertion, not a mass-market luxurious merchandise. So, they don’t seem to be going to vary it anytime quickly. Secondly, with three new EVs introduced final yr, we presume that GM and Cadillac will give attention to bringing them to market slightly than including one other mannequin to the roster.
