Black Friday?
Feh.
That just about sums up the perspective concerning the hyped-up “vacation” from the advertising and marketing people at Dacia, the Renault-owned funds model offered within the UK.
To anti-celebrate the buying chaos for a day, Dacia final Friday shut down its on-line gross sales website in Britain and its automotive configurator and posted this explainer, “as a result of at Dacia we provide worth all yr spherical.” To emphasise the purpose, the be aware provides, “It’s no huge deal!”
Abroad, Dacia sells funds branded autos such because the Sandero supermini and the Duster SUV.
“At Dacia, Black Friday is only a regular Friday,” mentioned Luke Broad, Dacia’s director within the UK, as reported in CarScoops. “Shutting down our on-line gross sales for the day is a daring transfer nevertheless it does present our dedication to being the UK’s primary automotive producer for worth. This can be a approach to put our cash the place our mouth is.” The corporate has additionally positioned radio advertisements that simply play “stress-free” sounds so that customers can “tune out of the Black Friday noise.”
The idea of Black Friday attracts a blended reception in Britain, the place Thanksgiving is normally solely celebrated by expatriate Individuals residing there. In truth, the automaker mentioned that analysis it commissioned indicated that 70 % of Britons believed that Black Friday was a gimmick, though greater than half of these surveyed mentioned that they nonetheless use it as an excuse to buy Christmas items.
“Black Friday can simply lead customers to overspend on merchandise they don’t want – which isn’t what Dacia is about,” mentioned Broad. He identified that retailers will usually use tips like elevating the value of an merchandise for just a few weeks earlier than they minimize costs on Black Friday, or they’ll provide offers on objects restricted in inventory to then upsell customers to completely different merchandise with a better revenue margin.