Tesla homeowners nonetheless love their vehicles, however they’re souring on CEO Elon Musk, a brand new survey finds.
Bloomberg just lately rebooted a survey of 5,000 Tesla homeowners it first polled in 2019, and whereas the entire outcomes are price studying via intimately for Tesla followers, some tendencies stand out that relate to the market at giant.
Requested the identical questions, these homeowners had loads of unfavourable issues to say about Musk whereas retaining optimistic emotions about their vehicles.
A majority of householders agreed that Musk’s current public statements had harmed Tesla’s status, and that the billionaire’s acquisition of Twitter (which he just lately renamed X) was a distraction from his tasks at Tesla. Musk, in keeping with the survey, is the main motive homeowners stroll away from Tesla. Not the automobiles.
The Tesla Mannequin 3 obtained “near-universal reward” in keeping with Bloomberg. A majority of householders additionally mentioned they have been “glad” with their vehicles’ reliability, indicating that the Mannequin 3 has held up effectively for the reason that earlier survey in 2019.
Musk has after all been on the core of a few of the most controversial moments for Tesla, from its IPO in 2010 to his “going-private” tweet in 2018, to beyond-possible product plans which have included the Cybertruck, Roadster, and Semi on a good timeline.
Respondents have been already conscious of many of those controversies when Bloomberg performed the primary survey in 2019, but the image that survey created of the Tesla CEO was extra optimistic than in 2023.
Why some Tesla homeowners stroll away from the model (from 2023 Bloomberg Tesla proprietor survey)
One change is that Musk has grow to be extra overtly political, and extra vocal about any right-leaning political positions. A majority of respondents agreed that Musk ought to keep out of politics. Views of him have been worse amongst those that comply with his public statements carefully, and even worse amongst Democrats, in keeping with Bloomberg. Those that voted for Donald Trump had extra optimistic views of Musk, though even that contingent wasn’t captivated with Musk’s Twitter buy.
Dislike of Musk would not appear to be sufficient to dissuade most Tesla homeowners from returning to the model, although. Practically 75% of Mannequin 3 homeowners surveyed who plan to purchase a brand new automotive within the subsequent two years mentioned they have been contemplating one other Tesla. Simply over 50% mentioned the Cybertruck topped their lists.
Tesla Mannequin 3 at Supercharger
Mannequin 3 homeowners interested by buying a non-Tesla automobile within the subsequent two years are usually contemplating different EVs, the survey discovered. The Rivian R1S and R1T have been the most probably to be thought of, adopted the Ford F-150 Lightning and Hyundai Ioniq 5 and Ioniq 6.