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Their advertising and marketing division is certainly excessive on methamphetamines! XMs are seeing real-world discounting of $15-20k off MSRP because the market is flooded with this stuff and most aren’t biting on the sticker value. I anticipate the identical to happen if BMW overproduces the i7 M70 like they’ve the XM
That was the plan because the starting with the XM.
Convey out a automotive that nobody requested for, value it with an absurdly excessive price ticket and confuse the heck out of the patrons. As soon as everyone seems to be confused and 100K appears to be like low-cost compared, begin rising all costs by 10-20K blaming the inflation and provide chain points when you level out on the value if the XM and inform patrons that they’re really getting a cut price! Later, convey out different automobiles just like the M70 and ask for 200K! All justified.
Even with 15-20K reductions, they’re nonetheless making a ton of cash because the XM has a ship load of shared components with the opposite BMW sequence.
Really, that is good advertising and marketing techniques counting on peoples gullibility and shortness of reminiscence.
Inform those who they’re getting the “final” BMW and repeat it advert nauseum till they begin believing and you’ve got your pricing on the degree you need. It would not matter if the automotive is ugly, not sensible, or one thing that noone requested for.
It is sort of a Trojan Horse to distract the market. So costly that the rest appears to be like like a cut price. So ugly that every other design is appropriate.
