Auf wiedersehen, Wienermobile. Guten tag, Frankmobile.
No, it’s not named after Sinatra. “Frankmobile” is the model new title of Oscar Meyer’s cell scorching canine, the unmistakable sausage-shaped motorized float that’s been teasing hungry People for many years.
Whereas the corporate’s advertising and marketing of us have stayed true to its Germanic references — “weiner” means Vienna, and town of Frankfurt holds that it has been making the elongated meat for greater than 500 years — the model hopes that the automobile’s new title will recommend to canine followers that its merchandise have been modified.
In accordance with Kraft Heinz, Meyer’s proprietor, there’s a brand new recipe that marks the primary change to Oscar Mayer’s franks in six years. Clients will quickly see refreshed packaging and style a “extra balanced taste profile and iconic beefy style that’s extra scrumptious than ever,” in accordance with a press launch.
“Whereas some rivals targeted on having robust flavors on just a few aromatics like garlic and/or onion, our workforce labored to stability these out whereas nonetheless retaining robust beef brothy notes all through the canine,” a spokesperson informed CNN. Particulars concerning the new recipe, nevertheless, stay hidden.
The unique Wienermobile dates again to 1936, when Carl Mayer informed his Uncle Oscar a few new promoting concept that was a literal advertising and marketing automobile for the corporate. The unique Wienermobile had an open cockpit to be pushed solely in Chicago.
Right this moment, Oscar Mayer maintains six of the 23-foot-long autos, which journey throughout america. The Frankmobile is admittedly nonetheless the identical Wienermobile as earlier than, however now with Frankmobile branding on the bun. Together with a “Please don’t lick” warning, in case you have been considering doing that. As for the Frankmobile’s specs: The custom-made fiberglass canine sits atop a frivolously toasted fiberglass bun on a transformed Chevrolet chassis with a 300-horsepower Vortec V8. It was designed by the Common Physique Firm of Chicago.
This previous February, throughout the Tremendous Bowl LVII weekend, a Wienermobile had its catalytic converter stolen. Some thief relished doing that.
