Chennai: Small city India is taking to electrical scooters in an enormous method. Based on Ola Electrical, smaller places like Durg in Chattisgarh, Belgaum, Tumkur and Hassan in Karnataka, Ernakulam in Kerala and Tirupur in Tamil Nadu are boasting 35%-60% penetration in electrical scooters.
“Kolhapur is among the many prime 5 penetration markets, Belgaum has 50%-60% penetration, Durg 35%-40% and Tirupur 30%,” stated Anshul Khandelwal, CMO, Ola Electrical.
That’s corresponding to the highest cities like Bengaluru which has 45%-50% e-scooter penetration, Pune 35%-40%, Surat 35% and Jaipur 33% electrical scooter penetration, he added. Total, Gujarat, Maharashtra, Kerala and Karnataka are the highest penetration states, he stated.
Ola is tapping these centres as it really works in the direction of taking its expertise centre community to 1,000 within the subsequent two months. The corporate has simply rolled out its five hundredth expertise centre in Srinagar in time to catch the “hockey stick development in electrical scooter gross sales within the subsequent two quarters,” stated Khandelwal.
The corporate is increasing footprint in Tier 2 and three cities the place opening up of an expertise centre takes penetration from 1%-2% to eight%-10%, he stated including, “the smaller cities are the place we see vital development.”
Ola, which at present has a 40% share of the e-scooter market, is trying to improve its marketshare to 60%-70%, added Khandelwal. “We did round 30,000 models final month and we’re concentrating on 40,000-50,000 this month,” he added.
Ola would develop its scooter portfolio to deal with all value factors this 12 months, he stated. Other than S1 and S1Pro, the third mannequin will come later this 12 months and “then a number of extra” he stated.
Ola launched its D2C gross sales & service mannequin for two-wheelers in India, which included doorstep supply and servicing. Though the corporate now has 500 expertise centres throughout the nation, a good portion of its gross sales nonetheless comes from its web site and apps.