New Delhi: Consistent with its technique to faucet the demand potential on the top-end luxurious car class, Mercedes-Benz India plans to open about 10 built-in MAR2020 expertise retail centres in CY 2023.
“Our new format is extra of boutique luxurious with a novel supply expertise for our clients. The main target is on resizing and revamping the present setups after which going to new places. We wish to open about 8-10 such shops this yr and within the subsequent 24 months, we are going to remodel all our shops to the brand new luxurious format,” Santosh Iyer, Managing Director & CEO, Mercedes Benz India, advised ETAuto.
The German carmaker not too long ago inaugurated a 50,000-sq. ft 3S facility in Kochi, Kerala, which has 4 vehicles on show. It has a devoted EQ Show, AMG Efficiency Centre and a nook for Prime-Finish Automobile (TEV) Show. A bulk of the ‘Coastal Star’ facility is occupied by 27 bays for automobile servicing.
The automaker partnered with Mahavir Group, which has invested over INR 10 crores for the brand new facility in Kochi. The supplier Group additionally has a presence in Telangana and Andhra Pradesh.
In August final yr, the corporate inaugurated an built-in AMG Efficiency Centre MAR2020 in Ahmedabad, Gujarat, with the Landmark Group.
A significant portion of Mercedes’ development within the top-end luxurious phase got here from cities like Delhi, Mumbai and Chandigarh. At the moment, about 22% of the corporate’s total volumes comes from this phase. “For us, there’s a clear technique to extend our share within the high finish luxurious automobile phase, however it’s restricted by car availability as a few of these fashions, together with the S-Class and Maybach, have a ready interval of 6-7 months.”
Total, the corporate mentioned it has a pending order guide of about 5000 vehicles. “The semiconductor challenge appears to have improved in comparison with final yr, however the provide chain shortages proceed to stay. So the Tier-2, 3 suppliers in lots of markets on this planet should not in a position to provide us elements and components on time, which is resulting in delays. Even when we could have the kits with us, we’re not in a position to produce on a regular basis as these components do not come to our manufacturing strains.”
India technique 2023
Mercedes Benz is assured of clocking a double-digit year-on-year development in 2023. The corporate will launch 10 new automobiles in 2023, it mentioned in January on the launch of the primary of the ten vehicles, the brand new Mercedes-AMG E 53 4Matic+ Cabriolet. Its next-gen GLC will debut in Q3 2023.
Retaining the place of market chief within the luxurious automobile phase for the eighth consecutive yr in India, Mercedes-Benz clocked the highest-ever gross sales of 15,822 models in 2022, recording a market share of fifty.6%.
“The E class continues to be the best-selling mannequin in our portfolio and the GLC is the best-selling SUV in our portfolio. The GLC is offered out and the brand new GLC will come solely in July 2023. Now we have a spot of six months the place we do not have the GLC in our portfolio,” Iyer mentioned.
In response to him, alternate charges and financial development could function a number of the headwinds for development of luxurious vehicles through the yr.
In comparison with CY 2018 (pre-COVID), the corporate’s gross sales within the top-end luxurious car class grew by 69% in 2022.
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