LOS ANGELES — Netflix has unveiled a brand new star for a few of its upcoming programming: electrical autos from Basic Motors and different automakers.
The streaming service introduced an settlement on Thursday to characteristic autos together with the Chevrolet Bolt, the electrical GMC Hummer pickup and the Cadillac Lyriq in TV sequence and movies “the place related.”
The businesses will spotlight the partnership in a business that includes Will Ferrell that may air throughout the Feb. 12 Tremendous Bowl. Netflix and GM referred to as the settlement “a part of a dedication to a extra sustainable future.”
Monetary phrases weren’t disclosed.
Netflix mentioned it’s going to assist creators “higher perceive how EVs can complement and improve their tales.”
Exhibits that may characteristic GM’s electrical autos embrace “Love is Blind,” “Queer Eye” and “Unstable.”
Netflix productions additionally will embrace electrical autos made by different automakers, the corporate mentioned.