January 10, 2023 PRESS RELEASE
BMW Group offered 2,399,636 models (-4.8%) +++ BMW model maintained No. 1 place in world premium section +++ Gross sales of fully-electric automobiles greater than doubled to 215,755 models (+107.7%) +++ Gross sales up +10.6% in fourth quarter of 2022 +++ MINI Electrical* is best-selling MINI mannequin variant +++ Pieter Nota: “Subsequent milestone for 2023: 15% of whole gross sales from fully-electric automobiles” +++
Munich. The BMW Group considerably accelerated its ramp-up of electromobility as soon as extra in 2022. As beforehand introduced, the BMW Group was in a position to greater than double its BEV gross sales from 2021 (+107.7%) with a complete of 215,755 fully-electric BMW and MINI automobiles delivered to clients. A significant milestone was reached when the BMW Group handed over its 500,000th fully-electric automobile to its new proprietor in the direction of the top of final yr.
“Our robust product line-up is the very best response to a difficult setting – and enabled us to greater than double our gross sales of fully-electric automobiles once more in 2022,” stated Pieter Nota, member of the Board of Administration of BMW AG answerable for Buyer, Manufacturers, Gross sales. “We’re assured we will construct on this success in 2023, as we proceed to see significantly excessive order consumption for our fully-electric fashions,” Nota added.
The BMW Group delivered a complete of two,399,636 BMW, MINI and Rolls-Royce automobiles to clients worldwide in 2022 (-4.8%); a yr wherein all industries confronted headwinds from provide bottlenecks, ChinaÂ’s pandemic lockdowns and the battle in Ukraine. The primary affect was felt within the first six months of the yr, with deliveries down in comparison with the earlier yr. Gross sales more and more picked up within the second half of 2022. Within the fourth quarter, the BMW Group reported vital gross sales development of +10.6%, with 651,798 automobiles delivered to clients.
The BMW Group is optimistic in regards to the yr forward. “We are going to preserve our course for worthwhile development in 2023. The clear focus shall be on persevering with to ramp up electromobility. The subsequent milestone for 2023 is for 15% of our whole gross sales to come back from fully-electric automobiles. With the launch of the BMW i5 later this yr, we’re taking one other necessary step on the street to electrifying our mannequin lineup,” in keeping with Nota.
The way forward for the BMW Group is electrical, round and digital. One spotlight on the street to the NEUE KLASSE was introduced on the CES in Las Vegas final week: BMW i Imaginative and prescient Dee represents the BMW GroupÂ’s imaginative and prescient of the long run digital expertise, each inside and out of doors the automobile. The BMW Group will present additional insights and glimpses of the revolutionary automobile idea of the NEUE KLASSE over the course of 2023.
On the identical time, the corporate is pushing ahead with additional digitalisation of gross sales and advertising. In future, the BMW Group will depend on direct gross sales in 24 European markets, with brokers performing as gross sales representatives – this creates the mandatory circumstances for a seamless transition between the web and offline buyer expertise. The clear intention of the brand new company mannequin is to boost buyer satisfaction and the premium model expertise and to succeed in out to new, online-savvy buyer goal teams. The BMW Group’s new company mannequin will even create value transparency and guarantee clients expertise the identical, constant providing throughout all gross sales channels. Circumstances shall be put in place this yr that can enable MINI to start out in 2024, with BMW to comply with in 2026. Implementation shall be in shut cooperation with retail companions.
The My BMW/MINI app is a core ingredient of the gross sales realignment. With its many options and intuitive person interface, it guides customers by means of the tradeÂ’s finest buyer expertise. The My BMW/MINI app serves because the interface for personalised buyer dialogue, with about two million customers in round 50 markets each single day.
BMW model maintains No.1 place in world premium section
The BMW model offered a complete of two,100,692 models (-5.1%) worldwide final yr and maintains its No. 1 place within the world premium section. The BMW model additionally noticed robust development in electrified automobiles. Gross sales of electrified automobiles (incl. plug-in hybrids) for the complete yr have been up +35.6% on the earlier yr, at 372,956 automobiles.
The model’s enticing product portfolio is proving extraordinarily well-liked with clients. That is mirrored in excessive new orders for fashions just like the BMW X1, iX1*, i4, iX and i7* fashions. Later this yr, the BMW Group will increase its electrical lineup with the BMW i5.
BMW M marks fiftieth anniversary with report yr
Regardless of the challenges of provide bottlenecks, BMW M GmbH ended its anniversary yr with a brand new all-time excessive. BMW M reported development of +8.4% in comparison with the earlier yr, with the sale of 177,257 models. On the identical time, BMW M made substantial progress with electrification of its product portfolio. The launch of the primary two fully-electrified BMW M Efficiency fashions, the i4 M50* and the iX M60*, the very first electrified high-performance mannequin, the BMW XM*, and the brand new M240i Coupé* contributed significantly to this profitable year-end. The brand new version of the BMW M2 and the recently-released BMW M3 Touring additionally made a significant contribution to gross sales development final yr.
In parallel with these new additions to the product lineup, BMW M additionally noticed persevering with robust demand in its fiftieth anniversary yr for its prime high-performance derivatives, the M3 and M4, and its long-established X fashions. Because of this, the outlook for 2023 may be very optimistic for BMW M GmbH, with the promise of additional report outcomes to come back.
MINI Electrical* stays best-selling MINI mannequin variant
The premium automotive model MINI offered 292,923 models final yr (-3.0%). Gross sales of electrified MINI fashions developed positively: The variety of electrified MINI fashions offered (incl. plug-in hybrids) climbed +14.3% to 60,839 automobiles and subsequently accounted for round 21% of whole MINI gross sales worldwide in 2022.
The fully-electric MINI Cooper SE* remained the model’s best-selling mannequin variant in 2022. A complete of 43,744 MINI Cooper SE*s have been offered worldwide final yr – a rise of +25.5% in comparison with the earlier yr.
2023 shall be a vital yr for MINI. The model is celebrating 110 years of automotive manufacturing at its foremost plant in Oxford and shall be unveiling the primary two fully-electric fashions of the brand new MINI household.
Rolls-Royce Motor Vehicles reported highest gross sales in its 118-year historical past
Within the yr wherein Rolls-Royce Motor Vehicles unveiled Spectre, the world’s first ultra-luxury electrical tremendous coupé, the corporate additionally reported the very best gross sales in its 118-year historical past, with 6,021 motor automobiles delivered to clients worldwide (+7.8%). Many areas achieved their highest-ever gross sales.
Every of these automobiles was Bespoke: made to the exact needs of the shopper, all the way down to the final element. The worth generated by the marqueÂ’s unrivalled Bespoke providing was larger than ever earlier than, with purchasers now paying round half 1,000,000 Euros on common for his or her distinctive Rolls-Royce.
World demand stays buoyant throughout all the product portfolio, led by Cullinan and Ghost – the order financial institution throughout all fashions stretches far into 2023 with very robust pre-orders for the brand new all-electric Spectre, following a extremely profitable world premiere in October. The exceptionally optimistic shopper response to Spectre comes because the marque prepares to construct solely fully-electric automobiles by the top of 2030.
BMW Motorrad posts highest gross sales in firmÂ’s historical past
With a complete of 202,895 bikes and scooters delivered to clients – a rise of +4.4% year-on-year – , BMW Motorrad reported its highest gross sales within the firmÂ’s historical past. The Europe, Americas and Asia areas, particularly, all posted new gross sales highs and made an important contribution to BMW MotorradÂ’s report gross sales. The modelÂ’s compelling lineup, with profitable merchandise that form their respective segments, and the market introduction of well-liked new fashions, just like the fully-electric BMW CE 04, have been robust elements within the profitable end result for 2022.
BMW & MINI gross sales within the areas/markets
The BMW Group delivered a complete of 791,985 BMW and MINI automobiles to clients (‑6.4%%) in China final yr. 199,112 automobiles have been offered within the fourth quarter – a rise of +12.7%.
BMW and MINI gross sales within the US between January and December totalled 361,892 models (-1.3%). Gross sales developed positively within the fourth quarter: BMW Group deliveries have been up +11.1% year-on-year, reaching 112,057 models.
In Europe, the BMW Group offered a complete of 877,369 BMW and MINI automobiles in 2022 (‑7.5%). Within the fourth quarter, the corporate delivered 247,551 models to clients. This represents a rise of +10.9%.
In Germany, 252,087 BMW and MINI automobiles have been registered within the full yr.
