New Delhi: Advantec Wheels, a Delhi-based start-up based by Sukhbir Singh, Ravinder Arora, and Jasneet Singh, will start to provide high-performance alloy wheels for the passenger automotive aftermarket at its new facility in Jammu, (on the SIDCO Industrial Advanced at Bari Brahmana), scheduled to go on stream in August 2023. Prototypes of the alloy wheels can be showcased on the Auto Parts Present at Pragati Maidan (January 12–15, 2023) in New Delhi, Ravinder Arora, President and Director, Advantec Wheels, stated.
“We’re excited to showcase our versatile product vary on the Auto Parts Present. We’ve got made substantial investments in our enterprise and are geared as much as launch our product vary in August this 12 months. We’ve got chalked out an bold sport plan for us. A devoted {and professional} staff is on board,” Jasneet Singh, Founder-Director, Advantec Wheels, stated.
“The corporate has been conceived to cater to discerning prospects within the alloy wheels aftermarket. Our analysis has proved that alloy wheels are the bedrock for a clean, secure and easy efficiency of the automotive. Prospects are searching for lengthy lasting merchandise within the aftermarket house. India’s aftermarket is an underserved market as prospects must compromise with merchandise that lack belief, high quality, and sophistication,” he added.
“With a collective expertise of over 5 a long time within the car sector, our purpose is to play the function of a catalyst to introduce high-quality wheels that may conform to world-class requirements on key parameters similar to aesthetics and efficiency. We intend to be a robust participant on this phase in instances to return. Ours would be the first firm to have a fully-automated foundry line within the nation. Our foundry strains are of worldwide requirements. The casting of wheels is completed in automated Tilt Gravity Die Casting machines to make constant and higher high quality of wheels,” Jasneet Singh stated.
“Our first-in-class processes like “movement forging” lend our merchandise additional energy and flawless high quality. One other trade first course of at our manufacturing facility is the introduction of Factor Portray (EP), which makes our merchandise distinct and distinctive. We’re maybe the primary firm in India to introduce EP the place we’d provide distinctive customised finishes as per prospects’ necessities, “he added.
“Our CoE (Middle of Excellence) would conform to BIS and ISO requirements and have the potential to supply mirror-cut alloy wheel finishes. One in every of our key differentiators is our in-house instrument design and improvement, which permits us to deliver all varieties of wheel designs and sizes to market rapidly. We count on to attain a gross sales quantity of approx. 100,000 wheels within the first full 12 months of manufacturing, which shall thereafter be ramped as much as the height capability of 200,000 within the years. We can have manpower of over 125 folks at peak capability of the plant,” Jasneet Singh stated.
Advantec Wheels has a well-entrenched advertising technique in place and plans to focus on the area of interest premium phase of the younger automotive fanatics in India. “We plan to achieve them by way of social media platforms and take part in main automotive exhibitions and occasions all through the nation and overseas. Our gross sales and distribution technique consists of establishing contacts with main seller networks within the initially focused metro cities in addition to direct gross sales via our e-commerce platform. We will be adhering to a well-thought-out pricing technique which can deliver premium, luxurious efficiency wheels of worldwide expertise and requirements at reasonably priced costs, ” he added.
Sukhbir Singh, Founder-Director, stated, “We’re embarking on a mission to leverage our 5 a long time’ experience within the car wheel area to deliver worth to our prospects.”
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