What’s in a reputation? Fairly a bit, for those who’re Hyundai.
The corporate’s UK division has put a video on YouTube outlining the right solution to say its title.
Whereas Australians and Brits typically name it ‘ Hee-un-day’ or ‘Hello-un-day’, and our North American buddies typically say ‘Hun-day’, it’s really ‘Hyoon-day’.
“Welcome to the daybreak of a brand new Hyundai,” says the blurb accompanying the video.
“2023 marks the daybreak of a brand new Hyundai within the UK. We’ve taken this chance to interrupt the mould and embrace a brand new chapter for our vehicles and the corporate, together with altering the pronunciation of the model within the UK to carry it consistent with the worldwide organisation and our Korean heritage.”
UK automobile title Automotive Journal requested Hyundai’s administration there in regards to the new model marketing campaign, which kicked off on Boxing Day with the tagline: “‘When you thought you knew our vehicles and the best way to say our title, perhaps it’s time to assume once more”.
“Hyundai is a younger, progressive and progressive model which has remodeled with nice pace. We’re proudly Korean with actual character and goal,” mentioned managing director Ashley Andrew.
“… With this marketing campaign, we wish to inject a bit humour and character to our model which we hope will encourage extra individuals to study extra about Hyundai.”
Now, I simply must undo a long time of routine mispronunciation…