There’s life within the previous lady, but.
Legendary British carmaker Jaguar has been attracting a whole lot of consideration as of late, and till this week, none of it had a lot to do with vehicles.
The builder of the fabled E-Kind sports activities automobile has fallen on laborious instances, and its product lineup has been decreased to a single, slow-selling crossover. Jaguar has promised to make a daring return to the luxury-car market, this time with a portfolio of electrical autos positioned in worth and status effectively above marque’s conventional mainstream-luxury area of interest.
Kind 00 Idea
However till now, we’ve got seen little to recommend that any actual product was within the offing. As a substitute, Jaguar current shared each a group of video shorts that includes oddly clad trend fashions, and revisions to the maker’s conventional typeface and brand. Whereas definitely fascinating, the brand new look did extra to confuse issues than recommend that significant information was imminent.
All that simply modified, type of, with the carmaker sharing concept-car photographs that look, frankly, too incomplete to foreshadow a lot. However, you determine for your self.
The maker mentioned it was “…introducing an unmistakable, sudden and dramatic bodily manifestation of Jaguar, because the model continues its transformation,” in a press release launched after the idea was revealed at Miami Artwork Week.
To those eyes, the idea seems to be slightly like a cross between a Bentley Continental and the Cadillac Sixteen Idea from earlier this century. And whereas the silhouette is arguably daring, it isn’t particularly fascinating. However you be the decide.
CG Says:
Jaguar’s current social-media exercise has earned the maker oodles of free consideration, and the Kind OO Idea proves there’s some life within the previous lady, but. Nonetheless, we don’t see a lot right here that implies that model is on the comeback. Hopefully there’s extra to the story.
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Jaguar Kind 00 Idea Photos
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