Porsche introduced third-quarter and year-to-date gross sales to this point in 2024, and issues aren’t wanting good for the Taycan. The corporate’s flagship EV is down a whopping 50 p.c globally—simply 14,042 have been bought from January by September. It is a contributing consider Porsche posting an total world gross sales drop of seven p.c.
The decline is not solely associated to electrical energy, nonetheless. The Panamera plunged 20 p.c, logging 21,506 gross sales. The Macan, one of many firm’s top-selling automobiles, additionally recorded a 20-percent drop with 55,000 items bought. Porsche says the struggles are largely on account of refreshed fashions arriving at dealerships, although it is price noting the corporate stopped promoting the gas-powered Macan in Europe, contributing to the dip in gross sales.
“The market setting stays difficult worldwide,” stated Detlev von Platen, gross sales and advertising government board member at Porsche. “Nevertheless, with the youngest mannequin vary within the firm’s historical past and a gross sales construction that is still very balanced within the gross sales areas, we’re in a strong place. Our technique of value-oriented gross sales has confirmed its price and can proceed to kind the premise of our actions sooner or later.”
regional numbers, issues are notably unhealthy in China, the place Porsche is down 29 p.c. Gross sales are additionally down in North America, although it is not practically as dire at 5 p.c. The corporate blames “the continuing tense financial scenario” in China and “restricted manufacturing availability” for North America as the explanations.
Curiously, there is no point out of softening demand for EVs that is affecting just about each automaker proper now. With the corporate rolling out the brand new electrical Macan and EV replacements for the 718 simply across the nook—and with crosstown rivals Mercedes and BMW additionally struggling massive time in China amid their very own EV push—we suspect there are some nervous executives proper now in Stuttgart.
Jeremy Cliff / Motor1
It isn’t fully doom and gloom for Porsche. The Cayenne remains to be the corporate’s best-selling automobile by a large margin; gross sales are up 21 p.c with 77,686 bought to this point this 12 months. We’re pleased to report 911 gross sales are additionally up 2 p.c, at 39,744 deliveries. Sarcastically, the 718 Boxster and Cayman logged 18,048 gross sales, a year-over-year enhance of 10 p.c. These fashions shall be discontinued subsequent 12 months.
“2024 is a very difficult 12 months for us with restricted product availability in some instances,” stated von Platen. “Nevertheless, we’re intentionally specializing in a quality-oriented ramp-up in our new mannequin sequence in order that we will proceed to supply our prospects an unmistakable model and product expertise sooner or later.”