Car sellers are betting large on the festive season for a lift in bookings this month, following muted gross sales over the previous couple of months.
Whereas automakers have already introduced festive reductions on a number of fashions of their bid to uplift client sentiments, dealerships are additionally providing extra money reductions, goodies and even gold cash with purchases. “We waited until the festive season to purchase our automobile as we had been certain of excellent reductions through the Diwali interval. We lately booked it and bought an excellent cashback deal,” Hadapsar resident Nikhil Jain mentioned.
Business gamers mentioned automobile gross sales had confirmed a declining pattern over the past three months. “Gross sales through the Ganapati weren’t as sturdy because the earlier 12 months. Plenty of inquiries at the moment are getting transformed into bookings. Stock has piled up, and there’s competitors between sellers to get the customers to e book automobiles,” mentioned Sachin Mahajan, state chairperson for the Federation of Car Sellers Associations (FADA).
The Sept-Nov competition interval makes up for 30-40% of annual gross sales for many of the automakers.
Nicky Sehgal, managing director of Sehgal Autoriders, mentioned, “The market is just not buoyant, and demand has been tepid, however with big reductions, we’re bullish on bookings. We noticed good bookings on the primary day of Navaratra.”
An official at a Tata Motors dealership in Baner mentioned the monsoon had performed some spoilsport throughout Ganapati, however issues had been enhancing.
Virmeet Singh Maini, president of the Poona Car Sellers Affiliation, mentioned, “With fewer new automobiles being offered, homeowners concentrate on sustaining their automobiles. This advantages the upkeep trade.”
