As proof that the mind-altering medication well-liked within the late Sixties and early Seventies had made their means into mainstream American advertising and marketing, there was Dr. Oldsmobile. The nice physician was not a doctor, however a mad scientist—because the story goes–liable for making Oldsmobile’s muscle automobile, the Cutlass 4-4-2 and W-Sequence coupes, the efficiency machines they have been. And, fact be informed, they have been fairly good.
1970 Oldsmobile 4-4-2
Historical past
There may be surprisingly little written about Dr. Oldsmobile, however the marketing campaign ran inconsistently from 1969 by way of 1971, and targeted totally on print advertisements. That stated, the nice Physician did seem in a TV industrial or two, although this creator may discover no examples of the printed marketing campaign to share.
The marketing campaign featured a madman (the nice physician) who went loopy, and in Frankenstein style created muscle automobiles there have been one thing greater than atypical. And, certainly, the Cutlass 4-4-2 with the W30 package deal was one of many muscle-car period’s extra spectacular efforts, that includes, at its 1970 peak, as much as 370 horsepower when mated to the out there 4-speed guide transmission.
Dr. Oldsmobile
Unusually, Olds printed loads of advertisements for the 4-4-2 and W-Sequence Cutlass variants that didn’t embody Physician Oldsmobile. Appears odd, as, alongside as you had created a Frank Zappa-looking engineer character in a lab coat, we predict it’s best to work the man arduous transferring the steel.
Whereas historical past would apply the Physician Oldsmobile moniker to a gentleman recognized for designing after-market cylinder heads for the model’s beefy 455-cubic-inch engine, he was not initially related to marketing campaign.
Influence
Given how a lot cash the Chrysler Company spent promoting Dodge and Plymouth muscle automobiles throughout the identical period, it comes as no shock that Physician Oldsmobile is now little greater than a footnote in huge guide of automotive efficiency historical past. Nonetheless, we’re glad the advert of us at Oldsmobile loved a little bit leisure get together time, and noticed clear to share Physician Oldsmobile with us. The Physician meant effectively, he simply didn’t have a lot endurance.
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1970 Oldsmobile 4-4-2 Photos
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Oldsmobile Cutlass: Traditional Automobile Advertisements
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