Chery is ready to launch its Jaecoo SUV model Down Below in early 2025, however the Chinese language carmaker has no plans to launch any additional manufacturers over the subsequent 12 months.
In comparison with Chery, Jaecoo is geared in direction of extra upmarket, go-anywhere SUVs, and the boxy J7 will arrive in Australia throughout the first quarter of 2025. It’ll be adopted by two different autos.
Jaecoo would be the first Chery sub-brand launched in Australia, though the Omoda nameplate is used as a sub-brand in different export markets.
Chery additionally has the separate Jetour and Exeed manufacturers in markets comparable to China.
Nevertheless, Chery Australia managing director Lucas Harris says that there’s no rush to broaden the native providing past Chery and Jaecoo branded fashions.
100s of recent automobile offers can be found by means of CarExpert proper now. Get the consultants in your aspect and rating a fantastic deal. Browse now.
“For the foreseeable future we’re going to have Chery, and Jaecoo is coming in Q1 subsequent yr. That’s sufficient for us at this stage, we have to give these manufacturers some air and room to breathe to allow them to do what they should do,” Mr Harris instructed CarExpert.
When it comes to model placement, Chery’s namesake model sits beneath Jetour and the extra premium Exeed, each of which had been established within the mid-2010s and promote autos not solely in China but additionally in varied Center Jap and Latin American markets.
By the top of this yr, 4 Chery mannequin ranges might be obtainable in Australia, all SUVs: the Tiggo 4 Professional, Omoda 5 (together with the upcoming electrical E5), Tiggo 7 Professional and Tiggo 8 Professional Max.
Whereas Jetour additionally specialises in SUVs, Exeed manufactures the Sterra ES luxurious sedan alongside its line of bigger household autos.
Requested if there was a willingness to supply Australian prospects a automobile such because the Sterra ES, Mr Harris reiterated that Chery is concentrated on its SUV mannequin traces for now.
“SUVs are the place so much manufacturers reside in the mean time and I don’t see it being a lot completely different for us,” Mr Harris mentioned.
“I wouldn’t say that we’re not . It’s extra about timing. We’ve acquired lots of fashions, six plus three from Jaecoo subsequent yr, so I believe we have to concentrate on getting these fashions established and dealing properly, ensuring that our sellers are effectively oiled and operating actually effectively, and we’re doing an excellent job of taking care of prospects.
“I believe that’s most likely sufficient fashions to try this with. As soon as we get good at that, then we’ll begin taking a look at what different fashions we are able to deliver.”
Chery is ready to tick off a milestone in Australia by kicking off deliveries of the Omoda E5, the carmaker’s first electrical automobile (EV) to be offered Down Below. It’s additionally launching the Tiggo 4 Professional small SUV later this yr, rounding out the lineup.
Mr Zhang Guibing, government vp of Chery international, beforehand instructed CarExpert of plans so as to add Exeed to the combination in Australia.
“We’ll even have another completely different manufacturers [in Australia], comparable to Jaecoo or Exeed, some completely different manufacturers [with] completely different buyer targets,” Mr Zhang mentioned in August.
MORE: The whole lot Chery
