Mercedes will minimize manufacturing of the Mercedes S-Class luxurious limousine at its state-of-the-art Manufacturing unit 56 plant in Sindelfingen attributable to falling demand following the posh items disaster.
Since opening the trendy Mercedes Manufacturing unit 56 plant in Sindelfingen, Germany, 4 years in the past, the Mercedes S-Class flagship has been produced in two shifts, and now Mercedes has to chop manufacturing to 1 shift.
The absolutely digitalized Manufacturing unit 56 plant is a state-of-the-art facility the place Mercedes produces its most costly fashions: the S-Class, EQS, and varied Maybach and AMG fashions.The change from two-shift to single-shift working is deliberate for the final quarter of this 12 months, which is able to have an effect on about 1,500 individuals who shall be relocated to different manufacturing departments on the Sindelfingen plant.
Gross sales of the Mercedes EQS fell by over 50% within the first 6 months of 2024 to simply 7,000 items from 14,100 items in the identical interval of 2023. If the drop in Mercedes EQS gross sales was considerably anticipated given the inflated costs and the one 400V platform, the drop in Mercedes S-Class gross sales is an enormous shock.
Gross sales of the Mercedes S-Class fell to twenty-eight,100 items within the first 6 months of 2024 globally, down 25% from the identical interval in 2023. In China, gross sales fell by 13% to 10,430 items, within the US by 19% to five,026 items, and in Europe by 27% to 4,249 items.
Within the second quarter of 2024, gross sales of Mercedes’ high 4 fashions – the EQS, EQS SUV, S-Class, and GLS – fell 25% to 44,200 from 33,200 items.
The drop in gross sales of the S-Class just isn’t attributable to its qualities however to the worldwide financial local weather created by the disaster within the luxurious market. Usually, Mercedes S-Class gross sales document a drop earlier than the launch of facelifts however this time the drop is recorded properly forward of the facelift deliberate for the second half of 2025.
The posh product disaster comes at a time when Mercedes CEO Ola Kallenius has shifted the model’s technique, emphasizing the event of the AMG, Maybach, and G-Class luxurious vary on the expense of higher-volume fashions.
