Stellantis is not having the perfect yr. The corporate introduced monetary outcomes for the primary half of 2024, and the numbers are method down. On a world scale, web revenue is down a whopping 48 p.c. Internet revenues are down 14 p.c. There’s virtually no free money stream. And Stellantis CEO Carlos Tavares is prioritizing a repair for North American operations the place stock is excessive and advertising and marketing effectiveness is low.
“It’s an understatement to say that H1 2024 outcomes had been disappointing and humbling,” Tavares stated Thursday on a convention name. “It represents an ideal convergence of a number of headwinds that I’ll describe for you in a really transitional interval that opens the highway for a product blitz of 20 new merchandise.”
Dodge
Tavares known as out North American operations as a kind of headwinds, particularly mentioning the advertising and marketing technique which has not been efficient. There’s presently a 94-day provide of stock for the area; dialing that down is his number-one precedence for the close to time period. Contemplating how usually we see Hemi-powered Chargers and Challengers on Dodge’s official social media channels—autos the corporate not builds—we will perceive his concern.
In the long term, Tavares made it clear that shutting down some manufacturers inside the Stellantis umbrella wasn’t off the desk, telling reporters the corporate cannot afford manufacturers that don’t earn a living.
“We’ve got vital work to do, particularly in North America, to maximise our long-term potential,” he stated.
That stated, Tavares did level out that Stellantis may be very a lot in a transitional interval. In North America, the refreshed 2025 Ram 1500 with its new Hurricane I-6 engine is simply now reaching dealerships. The brand new Dodge Charger will arrive as the electrical Daytona later this yr, adopted by a Hurricane-powered combustion mannequin. Supplied as each a sedan and two-door coupe, it is going to additionally substitute the lifeless Challenger. The Jeep Cherokee S is coming for 2025, and a very new Jeep EV within the $25,000 vary will arrive in 2026.
Curiously absent from the hour-long investor name was a point out of Chrysler. With the 300’s demise, the long-running nameplate solely has the Pacifica minivan. Earlier plans for the Airflow have been canceled, and little has been heard in regards to the model after the Halcyon idea was revealed in February.
