Advertisements from streaming providers may immediate vacation spot recommendations in Google Maps sooner or later.
Google hasn’t commented whether or not it will see the sunshine of day.
Google filed a patent for the idea in 2020.
Google is engaged on a “content-aware audio navigation” characteristic that will recommend locations primarily based on adverts taking part in on the radio or streaming providers, a just lately found patent submitting exhibits.
First noticed by Auto Evolution, the patent utility detailing this characteristic was filed by Google again in 2020, however solely revealed by the USA Patent and Trademark Workplace (USPTO) on July 16, 2024.
The proposed characteristic stems from the necessity to handle a number of audio sources. Google notes within the patent utility that turn-by-turn instructions typically should compete with music, podcasts, audiobooks, or no matter else drivers are listening too. This may be, as Google places it, “suboptimal” each as a result of drivers might not have the ability to hear instructions or as a result of instructions interrupt different audio at inopportune occasions.
Google Maps content-aware audio navigation
The present model of Google Maps that runs in vehicles by way of Android Auto or Apple CarPlay already compensates for this considerably by robotically reducing the amount of different audio sources when relaying instructions, however the patent submitting proposes one thing extra superior.
As described within the utility, Google Maps would scan the audio content material to find out if there are any breaks the place it might challenge instructions with much less disruption, though it will nonetheless interrupt if there is not sufficient time earlier than the subsequent flip. This characteristic would additionally take cues from the audio to find out parameters like language and playback velocity for instructions, matching the audio content material that the motive force is presently listening too.
Google additionally discusses permitting Maps to take heed to native radio adverts to generate recommended locations. If an advert for Starbucks comes on the radio, for instance, Maps may hear that, find the closest one, and supply to reroute you.
Google Maps content-aware audio navigation
Given the ad-centric nature of Google’s enterprise mannequin, it isn’t stunning {that a} sensible characteristic like higher balancing of audio for navigation and leisure can be being mentioned as a conduit for extra intrusive adverts. It is also necessary to do not forget that this characteristic is barely within the patent stage, and that customers might decide to not use it if it does grow to be a part of a future Google Maps replace.
Google Maps has been steadily including options. It just lately gained speedometer and velocity restrict features for the Apple iPhone’s iOS working system (these options have been accessible on Android since 2019), whereas EV charging integration appeared in 2023.
