Australians could also be loopy for SUVs, however Bentley’s coupe and convertible fashions are holding their very own.
2023 was one of the best 12 months for Bentley gross sales in Australia ever with 229 automobiles offered – up 12.8 per cent on the earlier 12 months.
Its two-door Continental GT and GTC vary was up 28 per cent on the earlier 12 months.
Bentley says its autos account for practically one in 4 “high-end” luxurious automobiles offered in Australia, all from simply six retailers throughout the nation.
The model has a well-balanced mannequin cut up between its two-door grand tourers and its extra sensible four- and five-door fashions.
Final 12 months, the two-door Continental GT and GTC accounted for 46 per cent of Bentley’s gross sales in Australia, narrowly behind the Bentayga (47 per cent). The Flying Spur (7 per cent) rounded out the vary.
Furthermore, from a per capita perspective, Australia is among the high 5 largest markets for the Continental GT.
70 per cent of patrons additionally added a bespoke Mulliner choice to their automobile, a rise of 35 per cent on the 12 months earlier than.
And of Bentley’s varied grades which embrace Azure, Velocity and Mulliner, virtually 40 per cent selected the ‘wellbeing and luxury’ choice of the Azure.
Apparently, spending extra in your Bentley isn’t simply an Australian factor both, it’s a worldwide pattern in response to Bentley’s chief communications and variety and inclusion officer, Wayne Bruce.
“Growing personalisation, the place prospects are spending much more on their automobiles additionally means the common value of a Bentley goes up,” stated Mr Bruce.
“Not as a result of we’re inflating our costs, thoughts, however as a result of purchasers will tick the field of one among our new derivatives like Azure, which is the preferred in Australia given the extra spec it delivers, then they’ll additionally go additional with paint, a distinct sew, and even go to Mulliner for issues like wheel trim and self-levelling Bentley Bs for instance.
“Not solely is that this pattern serving to to drive income, it additionally permits us to self-fund Bentley’s electrified future to the tune of three-billion euros.”
Bentley additionally boasts a excessive proportion of feminine prospects, in response to Mr Bruce, although he says it’s tough to collate the information or get a breakdown of the gender cut up.
He did say, nonetheless, that each the Continental GT and Bentayga fashions have been the precept catalysts for attracting extra ladies to the model, the vast majority of whom use these automobiles as their every day drivers.
There’s additionally one other rationalization for the regular rise in Bentley world gross sales and it centres across the truth Bentley itself is now bolder when specifying firm demonstrators.
The corporate, a part of the Volkswagen Group, provides a staggering 46 billion totally different configurations accessible from the marque’s manufacturing unit in Crewe, England.
