New automobile costs are at report highs, however that does not embrace so-called “market changes” from sellers. Demand is stabilizing as we head into 2024, however there are nonetheless many new automobiles promoting nicely over the producer’s prompt value. Main the cost is the combustion-powered Mini Cooper Hardtop, which has a mean MSRP of $25,858. A current iSeeCars examine exhibits the common promoting value is definitely a whopping $37,473.
That is 25.5 % over the MSRP, having us questioning the sanity of Mini patrons. The figures apply to the outgoing era, which dates again to 2014. A brand new electrical Cooper hit the scene final 12 months, and it will likely be joined by a gas-powered model this 12 months. However, Mini followers clearly could not wait, and paid handsomely for it.
The Hardtop is not the one Mini on the listing, both. Transferring additional down you will discover the Mini Countryman and Clubman promoting 18.7 % above sticker value. That interprets to $40,757 for the Countryman and $43,238 on the Clubman. The electrical Mini is on there too, fetching $36,434 on common – 17.8 % over its MSRP.
Porsche patrons are additionally shelling out large bucks over MSRP. The Taycan sedan is second to the Mini Hardtop, promoting for 23.1 % over its prompt value. That interprets to an enormous $25,836 past the Taycan’s common sticker of $111,893. And like Mini, it isn’t the one Porsche patrons are determined to personal. The Cayenne, Macan, Taycan Sport Turismo, and the 718 Boxster/Cayman make the reduce, all fetching round 20 % over MSRP. In reality, Porsche and Mini autos comprise half of this top-20 listing.
Here is a breakdown of the 20 new automobiles which have the very best common promoting value over MSRP, as of January 2024 per iSeeCars.
The excellent news is that, per the examine, general markups are falling. At the moment final 12 months, the common was 8.9 %. Now, we’re sitting at 7.2 %. Electrical autos have seen the most important decline, with autos just like the Hyundai Kona Electrical and Volkswagen ID.4 promoting barely under MSRP on common.
“Provide is progressively catching up with demand, which implies at the same time as new automobile MSRP rises the power for sellers to cost over MSRP falls,” mentioned Karl Brauer, iSeeCars Government Analyst. “In some unspecified time in the future we’ll get again to pre-Covid new automobile pricing. However we’re not there but, and at this price it’s nonetheless a minimum of a number of years out.”
