Toyota had a record-breaking 2023 in Europe by delivering 1,173,419 autos, together with those who got here with a Lexus badge. The Yaris Cross was the corporate’s hottest product with 195,569 models, adopted by the Corolla household with 166,925 automobiles, and the C-HR with 117,552 autos shipped to prospects. Nonetheless, different gross sales figures caught our consideration.
The GR86 was bought 4,041 instances on the Previous Continent final 12 months, subsequently outselling the Prius lineup, which solely mustered 2,755 gross sales. How did it occur? It is a good query, particularly since there are many incentives out there for these shopping for an electrified automotive in Europe. There are a number of causes we are able to consider. First, the Prius is simply offered there as a plug-in hybrid, with out the self-charging variant. As well as, buyer deliveries of the brand new mannequin did not begin till later within the spring.
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Then there’s the GR86, which has its days numbered in Europe. As early as 2021, Toyota introduced it could promote the second technology of the rear-wheel-drive sports activities automotive till the top of 2024. People, do not fret – the mannequin will proceed in different markets, however it’ll certainly be axed in Europe from 2025. There is a misunderstanding the mannequin’s introduced dying has to do with stricter emissions rules.
Nonetheless, the reality is the GR86 will not meet stricter security rules that’ll come into impact subsequent 12 months. These legislative modifications may even affect already constructed automobiles that have not been offered. Toyota stated the automotive must be “utterly re-engineered” to fulfill the harder laws. Doing so wouldn’t solely be a expensive endeavor however it could additionally “detrimentally have an effect on the dynamic character of the automotive.”
With that in thoughts, maybe Europeans had been in a rush to purchase a GR86 in 2023, figuring out the automotive could be gone from the lineup by 2025. If our assumption is right, gross sales numbers for this 12 months also needs to be sturdy because the car is fewer than 12 months away from being retired. Toyota “is encouraging folks to acknowledge that the window of alternative to personal and revel in a brand new GR86 is strictly restricted. As a result of as soon as that window has closed, it is closed for good.”
Toyota Europe’s gross sales numbers for 2023 additionally reveal the GR Yaris wasn’t far behind the Prius. With 2,454 sizzling hatches offered, the pocket rocket trailed behind the Prii (sure, that is the official plural, chosen in 2011 after “The Prius Goes Plural” voting marketing campaign) by solely 301 automobiles. Elsewhere, the costlier Supra garnered the curiosity of 939 patrons, outselling the Mirai gasoline cell hydrogen sedan by 135 automobiles.
