A profitable 2023: BMW Group posts file gross sales, meets formidable e-mobility progress targets
+++ BMW Group gross sales attain new all-time excessive of two,555,341 models in 2023 (+6.5%)
+++ BMW Group BEV gross sales at 15%, with progress throughout all gross sales areas worldwide
+++ BMW model as soon as once more tops world premium section in 2023; electrical fashions see vital progress (+92.2%)
+++ Rolls-Royce and Motorrad manufacturers additionally report new highs
+++ Jochen Goller: File gross sales for 2023 present desirability of our robust manufacturers.
Munich. The BMW Group delivered a complete of two,555,341 BMW, MINI and Rolls-Royce automobiles to clients final 12 months (+6.5%) a brand new all-time gross sales excessive for the corporate. The BMW, Rolls-Royce and BMW Motorrad manufacturers additionally reported new file highs in 2023. Within the fourth quarter, BMW Group gross sales climbed to 718,778 models, up +10.3% on the earlier 12 months.
Thanks to shut co-operation with our retail companions and pushed by the robust efficiency of our associates, the BMW Group was capable of obtain a brand new all-time gross sales excessive for 2023. Clients around the globe recognize our robust manufacturers BMW, MINI, Motorrad and Rolls-Royce and particularly the selection of various drive applied sciences throughout all the BMW Group product vary, stated Jochen Goller, member of the Board of Administration of BMW AG, accountable for Buyer, Manufacturers, Gross sales. With our new, extremely engaging and technologically excellent automobiles, we had been capable of ramp up electromobility much more dynamically in 2023 and obtain the objective of 15% of complete gross sales from fully-electric automobiles, Goller continued.
Due to a powerful group effort, the BMW Group as soon as once more managed to considerably improve its worldwide deliveries of fully-electric merchandise final 12 months to 376,183 models. This represents a year-on-year gross sales progress of +74.4% for the corporate. Within the fourth quarter, the BMW Group delivered 129,316 fully-electric automobiles to clients (+47.7%). Its gross sales of fully-electric automobiles for the 12 months 2023 considerably outperformed the entire marketplace for fully-electric automobiles, underlining the corporate’s position as an e-mobility pioneer.
The BMW Group is assured it will likely be capable of preserve its BEV progress trajectory in 2024. With a variety of 18 fully-electric fashions spanning all its manufacturers most important segments, the BMW Group is laying a powerful basis for dynamic BEV progress within the coming years: One in each 5 of the corporates newly delivered automobiles could have a fully-electric drive practice this 12 months; by 2025, it will likely be one in 4. We see continued excessive demand for our fully-electric merchandise and, primarily based on our robust, cross-brand product portfolio, anticipate to promote greater than half one million fully-electric automobiles in 2024, stated Goller.
BMW model as soon as once more tops world premium section in 2023
With a complete of two,253,835 automobiles delivered to clients worldwide in 2023, the BMW model posted progress of +7.3% from the earlier 12 months, with gross sales reaching a brand new all-time excessive. The BMW model was as soon as once more capable of defend its main place within the world premium section final 12 months.
The models fully-electric automobiles, particularly, had been in excessive demand, with a complete of 330,596 models delivered to clients in 2023 (+92.2%). Fourth-quarter deliveries of fully-electric BMW automobiles reached 113,458 models (+55.4%).
Fashions within the higher value section, such because the BMW 7 Collection and the BMW X7, additionally benefited from robust demand in 2023. Totally-electric fashions, together with the BMW iX1* and the BMW i4*, particularly, had been among the many most important gross sales drivers. Final 12 months, the BMW X1, BMW 3 Collection and the BMW X3 remained particularly standard with clients.
With the launch of the fully-electric BMW i5* final 12 months, the BMW Group now has a fully-electric possibility in every of its most important segments. The fully-electric BMW iX2* has additionally been added to the line-up. Later this 12 months, the primary fully-electric touring mannequin will make its debut as a part of the BMW 5 mannequin sequence.
BMW M GmbH grows gross sales considerably to achieve new milestone
With a complete of 202,530 efficiency and high-performance automobiles offered in 2023, BMW M GmbH posted its best-ever end result within the firms greater than 50-year historical past a rise of +14.3% in comparison with the earlier 12 months. Along with the profitable market launch of the M2*, XM* and M3* Touring high-performance fashions, the BMW i4 M50* fully-electric efficiency mannequin additionally deserves explicit point out. Similar to the earlier 12 months, the BMW i4 M50 was the best-selling BMW M automotive and is a first-rate instance of the systematic transformation of the model in direction of electromobility. The vary of battery-electric automobiles within the govt and luxurious automotive section was rounded out by the BMW i5 M60* and the BMW i7 M60*.
Robust BEV progress for MINI
The MINI model offered a complete of 295,474 automobiles (+0.9%) final 12 months, with gross sales of fully-electric MINI fashions up 3.5% to 45,261 models. The fully-electric MINI Cooper SE* launched in 2020 stays the best-selling MINI mannequin variant. The fully-electric MINI Cooper SE Convertible was launched onto the market final 12 months. The restricted version of 999 models offered out in most markets inside a couple of weeks of the announcement. Totally-electric automobiles now make up 15.3% of complete MINI gross sales for the complete 12 months 2023.
The brand new MINI household shall be launched onto the market over the course of 2024. The fully-electric MINI Cooper SE and MINI Cooper E shall be joined by two additional fully-electric fashions, the MINI Countryman SE and the MINI Countryman E. Each the MINI Cooper and the MINI Countryman may even be obtainable with an inner combustion engine. The yet-to-be-unveiled new MINI Aceman, a compact five-seater crossover, shall be a pure-electric mannequin as nicely.
Rolls-Royce ends 2023 with all-time gross sales excessive
Rolls-Royce Motor Vehicles loved a vastly profitable 2023, with robust world demand for its merchandise and Bespoke orders at file ranges. The model primarily based at Goodwood within the UK delivered 6,032 automobiles to clients final 12 months the best recorded in its historical past. Rolls-Royce reported gross sales progress in many of the 50 markets wherein it operates.
Important progress was additionally seen within the worth of the marques unrivalled Bespoke initiatives the features of every Rolls-Royce hand-built on the firms house at Goodwood and that are solely private to the commissioning consumer. To assist the ever-increasing world demand for advanced and distinctive Bespoke initiatives, Rolls-Royce additional expanded its worldwide Personal Workplace community: Shanghai opened in 2023, whereas workplaces in Seoul and North America had been introduced for 2024. The corporate additionally introduced substantial new funding within the House of Rolls-Royce at Goodwood, UK, principally to increase capabilities for Bespoke, together with Coachbuild.
2023 was additionally notable for the introduction of Rolls-Royce Spectre*, the marques eagerly awaited, first fully-electric motor automotive. Deliveries of Spectre started as deliberate within the fourth quarter, with orders already stretching into 2025. Demand for all present Rolls-Royce fashions stays robust: Cullinan* is probably the most requested mannequin worldwide, adopted by Ghost*, with Phantom* remaining the marques pinnacle product.
BMW Motorrad crowns centenary 12 months with highest gross sales in its historical past
With a complete of 209,257 bikes and scooters delivered to clients a rise of +3.1% year-on-year, BMW Motorrad reported its highest-ever gross sales to mark its centenary 12 months. The Europe, Asia, North and Latin America areas, particularly, all posted new gross sales highs and made a significant contribution to BMW Motorrads file gross sales. The models compelling lineup, with profitable merchandise that outline their respective segments, together with the market introduction of standard new fashions, just like the highly effective M 1000 R and the long-lasting R 1300 GS touring enduro, had been robust components in its profitable efficiency in 2023.
BMW & MINI gross sales within the areas/markets
Within the US, a complete of 395,741 BMW and MINI automobiles had been delivered to clients between January and December 2023. This represents a rise of +9.4%.
In Europe, gross sales of BMW and MINI automobiles totalled 942,805 models for the complete 12 months 2023 (+7.5%).
In China, the BMW Group offered 824,932 BMW and MINI automobiles in 2023 (+4.2%).
In Germany, 281,986 BMW and MINI automobiles had been registered throughout this era.
BMW Group gross sales in This autumn/YTD December 2023 at a look
The supply figures reported on this press launch are provisional and will change up till the BMW Group Report 2023 is printed. Notes on how supply figures are ready might be discovered within the BMW Group Report 2022 on p. 67.