Stellantis manufacturers Ram, Jeep, Dodge, and Chrysler have historically been staples at main U.S. auto reveals, however which will now not be the case.
The automaker this week mentioned it’s pulling out of subsequent month’s 2024 Chicago auto present because it reevaluates its advertising spend amid what it deems to be a “difficult U.S. automotive market.”
In an announcement to the Detroit Free Press, Stellantis spokesman Rick Deneau mentioned the automaker will assess its presence at different reveals on a “case-by-case foundation.”
The Chicago auto present will not be the primary main U.S. auto present the automaker will skip. Citing final yr’s UAW strike as the explanation, Stellantis pulled out of the SEMA present and Los Angeles auto present that each ran in November. The automaker will even skip subsequent week’s 2024 CES in Las Vegas. Although centered on shopper electronics, CES over time has grow to be a serious occasion for automakers exhibiting new automobile ideas and know-how.
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Automotive Information (subscription required) additionally reported this week that Stellantis will skip a number of the smaller regional reveals such because the Houston auto present and North Texas Auto Expo, each of which have been widespread occasions for the Ram and Jeep manufacturers specifically.
Some reveals will nonetheless have some Stellantis manufacturers on show, although the manufacturers will probably be represented by sellers and never Stellantis. The automaker advised Automotive Information it’s going to go away it as much as sellers whether or not to participant in reveals that the mothership skips.
The pandemic and the rise of social media have led to many automakers decreasing their presence at auto reveals or skipping them altogether. This has resulted in plenty of reveals across the globe being tweaked or totally revamped to draw each exhibitors and guests.
Germany’s high auto present was given a revamp in 2021, together with being hosted in Munich for the primary time as an alternative of the normal dwelling of Frankfurt. The revamped present additionally positioned a better emphasis on city and sustainable mobility options, versus the luxurious and high-performance automobiles which have historically dominated the present. The annual auto present in Geneva was additionally affected by the pandemic, with plenty of reveals canceled. This led the organizer in 2021 to strike a cope with Qatar’s tourism board to separate internet hosting of the present between Qatar and the normal dwelling of Switzerland. The Detroit auto present additionally moved from January to September with better emphasis placed on attendee experiences.
