Costs of sure variations of the 2024 Ford F-150 Lightning electrical pickup truck are going up, whereas others go down, Ford revealed Tuesday, in a recalibration of prices for the electrical truck because the automaker prepares to chop manufacturing.
The bottom Professional grade, aimed primarily at fleet consumers, will now begin at $57,090 together with the $2,095 vacation spot, up from $52,090 earlier than. This brings the entry value not fairly as excessive as its March 2023 peak of $61,869 (or almost 50% increased than the unique value quoted by Ford on the Lightning’s unveiling), however virtually. Ford started reducing Lightning costs later in 2023, however that development seems to have been short-lived.
In the meantime, the XLT with the usual vary battery pack reportedly will get a $10,000 value hike—or a $7,500 hike versus 2024 pricing Ford had already launched—to $67,090. Ford can also be reportedly eliminating the prolonged vary battery choice for the XLT, in addition to the usual vary battery for the Lariat grade. That brings the beginning value of the Lightning with the bigger pack and 320-mile vary to the Flash model, at $75,590. The prolonged vary Lariat will get a $2,000 value improve, bringing its beginning value to $81,590.
Ford introduced the 2024 F-150 Lightning Flash mannequin in October 2023, including a warmth pump and positioned between the XLT and Lariat.
2024 Ford F-150 Lightning
However, Ford is slicing costs on top-trim variations of the Lightning. The Platinum goes down $5,000 versus what Ford had already introduced for 2024, to $87,090, as does the Platinum Black, at $95,090.
“We’re making changes to pricing, manufacturing and trim packages to realize the optimum mixture of gross sales progress, profitability, and buyer entry to the IRA tax profit,” defined Ford spokesperson Marty Günsberg.
Ford notes that adjustments do not apply to current 2023 F-150 Lightning fashions, nonetheless at dealerships.
2024 Ford F-150 Lightning Flash
The newest spherical of value adjustments comes amid deliberate manufacturing cuts. Final October, Ford introduced that it had opted to gradual F-150 Lightning EV manufacturing quite than decrease the worth. On the time, Ford reportedly instructed suppliers to anticipate manufacturing volumes of 1,600 Lightnings per week in 2024, in comparison with its earlier goal of three,200 per week.
That adopted a transfer earlier in the summertime, through which Ford lowered EV targets for 2023, pointing to value. The automaker had beforehand mentioned reaching annual manufacturing of 600,000 EVs someday in 2023, however now goals to achieve that quantity this 12 months.
Ford’s scaling again of EV objectives additionally included a smaller model of the Michigan LFP battery manufacturing unit it had touted as a key for reasonably priced EVs—together with pending variations of the Lightning.
With further reporting by Bengt Halvorson
