We are able to speak efficiency later, how about these seats?
Should you’re impressed by consideration to element, you’ll actually be impressed by this 1974 Volvo print advert. Whereas American carmakers on the time have been promoting customers on model and inexpensive luxurious, Volvo was sharing with automotive customers the virtues of its seats. Actually. The driving force’s seat particularly.
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Apparently, and I don’t truly doubt this, the Volvo driver’s seat was designed to advertise long-trip consolation, and make you a greater driver. Whereas that is solely in step with interval Volvo promoting—which solely eschewed claims of energy, luxurious, or model—it’s shocking that even Volvo would go into this a lot element a couple of single function of the automotive. In fact, to tie the message up neatly, the advert textual content concludes with this:
If this looks like a whole lot of thought to place into the place the place you sit, you’ll be much more impressed by one thing else. The pondering that went into place the place we put our seat. Our automotive.
Now, it’s attention-grabbing that within the single picture of the entire car, the car does look like hustling alongside. Maybe a subliminal suggestion that despite the fact that your Volvo has been thoughtfully engineered and was nicely screwed collectively, there’s nonetheless a superb time available?
Additionally, and we haven’t truly counted, what number of interval Volvo advertisements featured a automotive of this shade, or the yellow beneath?
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