Proton offered 14,351 models in June to make it 77,321 models within the first half of the 12 months, which is the carmaker’s finest first half cumulative gross sales outcome since 2012. 12 months-on-year, H1 gross sales is 28.6% up and “outpacing whole gross sales progress for the business by greater than 3 times,” Proton says. Be aware that Proton contains exports in its gross sales figures.
Proton says that based mostly on June 2023’s estimated whole business quantity (TIV) of 61,900 models, it has 23.2% market share. The corporate claims 21.3% year-to-date (YTD) market share for H1 2023, which is 3.2% greater than the corresponding interval in 2022. Proton says that that is the best progress determine amongst the highest 5 manufacturers in Malaysia’s auto market.
The carmaker is claiming management in 5 segments for June. The Saga got here on high within the duel with Perodua’s Bezza final month with 6,111 models. YTD, they’ve offered 33,325 models, which is the evergreen mannequin’s finest efficiency since 2012. 1,082 models of the brand new X90 have been delivered in June, the best for D-segment SUVs.
The Persona is one other section gross sales chief – with 2,254 models offered final month, it additionally tops the YTD B-segment sedan chart, though it should be mentioned that the Persona is essentially the most reasonably priced and sole nationwide mannequin within the dimension class. Gross sales is up 79.4% regardless of the introduction of newer and costlier rivals from different manufacturers, P1 says.
One other section chief in gross sales is the X50. The B-segment SUV discovered 2,449 new properties in June and YTD gross sales of 17,562 models is 9.9% greater than the identical interval in 2022. Lastly, the Exora is unchallenged within the C-segment MPV market – 368 models have been offered in June. Non leaders however vital contributors embrace the Iriz (842 models in June) and the X70 (1,245 models in June).
“Proton’s efficiency within the first half of 2023 is noteworthy as we achieved our greatest begin to a 12 months since 2012 and are additionally on observe for fifth consecutive 12 months of gross sales progress. The numbers present demand for our merchandise stay sturdy regardless of projections of a discount in liquidity for shoppers, and that is confirmed by our progress price outpacing the general market by over 3 times,” mentioned Roslan Abdullah, CEO of Proton Edar.
“It additionally reveals that our technique of providing top quality merchandise with connectivity expertise at various value factors permits us to cowl a big portion of Malaysian automotive patrons,” he added.
Roslan, who can be Proton’s deputy CEO, is bullish on the corporate’s prospects for 2H 2023. “For the second half of the 12 months, Proton is assured we’ve the merchandise and promotional methods in place to proceed our progress trajectory. We will even execute our plans to replace our vary, launch our entry into the Malaysian EV market with Professional-Internet and additional enhance the standard of our merchandise by way of investments introduced this 12 months to enhance our manufacturing capabilities,” he mentioned.