Denyu Bostandzhiev (left), Kurt Leitner (proper)
Porsche Holding Salzburg (PHS) has introduced the appointment of Denyu Bostandzhiev because the managing director of PHS Automotive Malaysia (PHSAM) and Volkswagen Passenger Vehicles Malaysia (VPCM). Starting July 1, Denyu will lead the gross sales, aftersales and community improvement, advertising and IT departments for each corporations. He’ll collectively serve within the place along with Kurt Leitner who will proceed to helm the HR and finance departments.
Since 2004, Denyu has assumed a number of roles throughout three continents within the automotive and engineering trade, that means he brings with him virtually 20 years of expertise. Previous to his newest function, Denyu served as managing director of Porsche Ukraine the place he was tasked with restructuring all model departments in addition to introduce a enterprise course of administration programme to create a cutting-edge long-term model technique.
Malaysia is a well-recognized atmosphere for Denyu as he was beforehand assigned right here in 2016 for 2 and a half years. Throughout his time right here, he was instrumental in securing native meeting operations for the Volkswagen Arteon, Tiguan Allspace and Golf GTI.
“I’m passionate about returning to Malaysia to supply a premium expertise for patrons during which Audi and Volkswagen prides itself in. I imagine that each the model core values of digitalisation, design and sustainability – evident within the sturdy line-up of progressive premium and reasonably priced premium merchandise, will proceed to captivate the native market,” mentioned Denyu.
Denyu succeeds Erik Winter, who has served in his function for almost seven years and was key in reintroducing the Audi model in Malaysia final July via PHSAM. For the Volkswagen model, Erik bolstered aftersales assist and helped strengthen the supplier community, whereas additionally increasing the native product vary. He shall be shifting on as managing director of PHS in Chile.
