White, black, and grаy accounted for over 65 p.c of all new vehicles bought in 2022 in the US with the latter hue representing just a little over 18 p.c of the full gross sales. Or, merely put, almost one in every of each 5 vehicles bought within the nation final yr was grey however that doesn’t appear to impress Fiat a lot. The Italian automaker publicizes it would cease producing grey vehicles and can as an alternative deal with extra colourful choices.
The model’s present mannequin vary on the European market – consisting of the five hundred, 500 Hybrid, Panda, and Tipo – is obtainable in a big selection of shades. A few of these colours embody Gelato white, Sicilia orange, Paprika orange, Passione pink, Blu Dipinto di Blu, Italia blue, Venezia blue, Rugiada inexperienced, Foresta inexperienced, Rose gold, and Cinema black – however evidently there might be a brand new addition to the palette.
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Selling the corporate’s new slogan – “Italy. The land of colours. Fiat. The model of colours” – is a advertising and marketing marketing campaign that reveals the brand new Fiat 600 bathed in vibrant orange shade. Plainly the agency needs to preview a brand new exterior hue for its upcoming crossover, which was partially unveiled in a current promo video. A full and official debut is scheduled for early July after we will know all concerning the electrical 600, together with its shade choices.
“Italy is the nation of colours and, ranging from at the moment, Fiat’s vehicles too,” Olivier Francois, Fiat’s CEO, feedback. “This alternative additional communicates to folks the New Dolce Vita values and the Italian DNA embodied by the model. Fiat needs to encourage folks to dwell with optimism and positivity and this can even be one of many missions of the brand new Fiat 600e, the electrical for households and associates, which might be offered on 4th July.”
In line with preliminary data, the Fiat 600 will share its underpinnings with the Jeep Avenger. If this seems to be true, the electrical crossover from Italy might be out there with a single-motor structure and a peak output of 154 horsepower and 191 pound-feet of torque. There’s additionally a combustion-powered model of the Jeep bought in Poland, Italy, and Spain that includes a 1.2-liter turbocharged engine. The Fiat 600 might additionally obtain this powertrain.
