This one’s a headscratcher. Late final yr, Ford provided 2022 model-year Bronco reservation holders a Mannequin Yr Transition Non-public Provide (MYTPO) that successfully gave them value safety for changing their order to a costlier 2023 Bronco. The MYTPO was successfully a present certificates to cowl the price of the MSRP improve to the 2023 Bronco relying on trim — nothing new there, it has been occurring for years. Ford nonetheless could not construct Broncos quick sufficient, although. So firstly of this yr, it created one other incentive known as the Order Modification Non-public Provide (OMPO). This gave reservation holders $2,500 to purchase a distinct Bronco trim or de-content their Bronco of all objects beneath constraint, just like the Lux Bundle and Sasquatch Bundle, or to cancel their Bronco order and order a distinct Ford car.
After the OMPO supply got here out, a Ford rep informed Automobile & Driver the 2 presents may very well be mixed, saying, “Clients who take away constrained options are anticipated to obtain a 2023 mannequin yr Bronco together with a $2,500 rebate towards buy or lease along with current MSRP value safety they might have.” A FAQ web page at Ford’s retail website included the query, “Will the OMPO have an effect on the prevailing MYTPO?” The reply given was, “You’ll obtain two separate certificates, one for the quantity you have been beforehand eligible for beneath the 2023 Mannequin Yr Transition Non-public Provide and one for the quantity you might be eligible for with the Bronco Order Modification Non-public Provide.” Bronco model supervisor Matt Winter mentioned twice in a video (at 43:30 and 1:07:20) that each presents may very well be mixed.
Discussion board posts declare that is not occurring. Primarily based on threads at Bronco6G (additionally right here, and right here), Ford gave each certificates the identical quantity. When sellers attempt to enter that voucher quantity for 2 promotions, the system says it might solely settle for one — both the mannequin yr transition supply or the order modification supply, not each. An Autoblog reader acquired in contact to say he is nonetheless ready to take supply of his Bronco, however his supplier cannot mix the reductions as Ford promised based mostly on him doing what Ford laid out. He despatched a screenshot of his supplier’s entry into Ford’s voucher system, just like pictures seen on Ford boards, with each a “2023-Mannequin Bronco Order Modification Non-public Provide” and a “2023 Bronco Mannequin Yr Transition Non-public Provide.” Have been he in a position to redeem each as he was informed he could be, he would obtain $5,095 off the worth of his Bronco. As it’s, he is being requested to decide on to save lots of both $2,500 with the primary certificates or $2,595 with the latter. He mentioned his supplier and the supplier’s regional rep have tried to search out workarounds, with out success. As of writing, he nonetheless does not have his Bronco.
Discussion board posters say Ford customer support tells them there’s nothing customer support can do, go converse to the sellers. Those self same posters say the sellers cannot do something. The sellers say that the system will not rely the identical voucher twice, and when the sellers attain out to Ford, the sellers do not get any response from automaker reps. We requested a supplier about it, the supplier did not reply. After we requested the identical Ford rep who spoke to Automobile & Driver earlier this yr about this, we have been informed he’d look into it. That was the final we heard — akin to what sellers have supposedly informed posters in discussion board threads.
And that FAQ web page reply that mentioned each presents may be mixed? It has been scrubbed from Ford’s retail website, nevertheless it stays in its authentic kind at Bronco Nation.
Ford’s not alone on this. Two months in the past, when it got here out that Lotus needed to delay Emira deliveries to the U.S., it additionally got here out that reservation holders for the four-cylinder Emira I4 First Version would pay greater than they have been initially quoted. What angered consumers most was that Lotus had promised — by sending one other model rep to YouTube to make ensures that the rep wouldn’t have the ability to, ahem, assure, a la Ford’s Mr. Winter — that, “The value you are being quoted is the worth you will pay on your Emira.”
Neither is the Bronco alone on this. In December, a number of threads on the F150Lightningforum associated how sellers refused to honor each Ford’s non-public money supply and value safety supply on the battery-electric pickup. That, nonetheless, seems to have been a supplier situation, whereas this Bronco scenario seems to be coming from Dearborn.
Some Bronco consumers have purchased their vehicles anyway, accepting the worth improve. Rumors in different threads recommend the identical downside will not occur for the following mannequin yr: A thread in Maverick Truck Membership claims a supplier mentioned Ford will not supply value safety on the compact pickup for consumers who do not get their 2023 vehicles constructed and wish to change to 2024 — which is gonna upset lots of people, early predictions anticipating Ford shall be brief round 20,000 Maverick hybrids for 2023 — and a few Bronco6G members consider the identical will occur with the SUV. Good luck on the market.