Dealership finance and insurance coverage personnel ought to educate their clients, advises Doug Timmerman, vendor monetary companies president at Ally Monetary.
“Attempt to promote much less, and attempt to train extra,” he says.
Retailers who educate clients concerning the worth and good thing about an F&I product will “finally promote extra product,” Timmerman says, calling this the perfect method for gross sales.
Have a superb F&I tip to share? Submit it to John Huetter at [email protected] and Gail Kachadourian Howe at [email protected].