Ford Motor Co will launch its standard F-150 Lightning electrical pickup truck in Norway, the U.S. automaker mentioned on Thursday, because it hopes to faucet into excessive demand for electrical autos globally.
The electrical model of Ford’s longstanding F-150 workhorse has stayed resilient within the U.S. regardless of a sequence of value hikes since its launch in 2022.
Though patrons in most European cities – which are inclined to have narrower roads – choose compact hatchbacks and smaller crossover SUVs, demand for electrical autos is powerful in Norway; 4 out of 5 automobiles bought there over the past yr have been battery-powered.
The large pickup might not be excellent for Oslo’s streets, however within the countryside, homeowners may “carry lots of deer with them to the cabin,” mentioned Per Gunnar Berg, managing director, Ford Norway.
Ford, which is able to promote the pickup via its approved seller community in Norway, mentioned deliveries will start subsequent yr.
The launch comes a month after the corporate mentioned its electrical automobile enterprise unit may lose $3 billion this yr, however stays on observe to realize a pre-tax margin of 8% by late 2026.