Toyota stays the best-selling model in Australia, however its market share has taken a giant hit in 2023 as provide struggles proceed to chunk.
To this point in 2023 it’s offered 40,918 automobiles in Australia, representing a 15.2 per cent share of the market. That’s down on the 22.1 per cent share it held on the similar level in 2022.
The Supra sports activities coupe, LandCruiser wagon, and Kluger household SUV are the one Toyota fashions to develop their gross sales year-to-date, with the Camry (-60.9 per cent), RAV4 (-44.2 per cent), Prado (-57.5 per cent) and C-HR (-46.5 per cent) the largest losers.
As has been the case for the previous two years, provide shortages are holding Toyota again.
In keeping with CarExpert knowledge, the model has the longest waits for a brand new automobile of any in Australia at 230 days, and the 4 automobiles with the longest wait within the nation put on a Toyota badge.
Waits for the preferred hybrid RAV4 variants stretch to round two years, whereas the cult traditional LandCruiser 70 is presently off sale attributable to its order backlog.
“Because of unprecedented demand and provide challenges, Toyota is experiencing longer wait instances for brand spanking new car deliveries throughout its vary,” Toyota Australia not too long ago informed CarExpert about its provide struggles.
“In Australia, to assist the robust demand, Toyota Australia has been persevering with to work carefully with our international manufacturing groups to safe as many automobiles for our market as attainable, and minimise any affect.”
“Wait instances will differ relying on the mannequin, variant and specification necessities of every buyer. As a result of ever-evolving nature of this case, Toyota sellers are greatest positioned to proceed to offer updates to our clients on supply timeframes for particular person orders.”
It’s not the one model struggling to get automobiles into the nation. Automobiles contaminated with stink bugs, big backlogs at ports, and manufacturing struggles imply new automobiles are nonetheless more durable to return by throughout the board.
With Toyota’s market share slipping, we’ve seen development from plenty of manufacturers.
Ford’s market share is up from 5.1 to 7.1 per cent within the first quarter of 2023, led by robust gross sales from the Ranger ute, whereas GWM has a 3.0 per cent slice of the pie as a substitute of the 1.1 per cent it owned this time in 2022.
Kia and MG have additionally seen development of their market share.
