Cupra says its electrical autos (EVs), like most EVs, are too quiet, and that it’s due to this fact engaged on giving them a extra thrilling sound.
“One factor I’ve tasked my crew on, which they haven’t give you but, is that we have to give you a software program system that creates an emotional sound for the electrical automobile,” Cupra CEO Wayne Griffiths instructed CarExpert.
“I miss the thrill across the combustion engine sounds, so I feel we want one thing that may substitute them.
He famous Cupra can lean on the Volkswagen Group’s CARIAD software program division for software program stacks and all of the programs utilized in its vehicles.
When requested whether or not he desires the model’s electrical vehicles to imitate combustion-powered vehicles’ sound, Mr Griffiths mentioned “positively not”.
“The emotional sound of an electrical automobile must be one thing extra like Star Trek, while you go to Warp 5,” he mentioned.
“For me, the most effective examples might be the Porsche Taycan. After I drove the Porsche Taycan, and I used to be amazed by this sound expertise.
“[We will not] attempt to copy a combustion engine, by no means ever, it needs to be one thing completely completely different.
“I feel we want exterior as properly, the sound of a automobile exterior, for authorized causes as properly to ensure folks can hear these vehicles coming is vital as properly.”
Cupra has already launched its first electrical car, the MEB-based Born, and can observe this up with the Tavascan coupe SUV on the identical platform plus the smaller, MEB Entry-based UrbanRebel. The Born is already on sale, with the latter two due right here in 2025.
It plans to be an EV-only model by 2030, and has confirmed the successors to at this time’s Leon and Formentor will supply electrical energy.
Moreover, Cupra is weighing an entrance into the US market and is due to this fact taking a look at topping its vary with an electrical SUV that can be bigger than the upcoming, Volkswagen Tiguan-sized Terramar.
Maybe probably the most “emotional” of those EVs is a sports activities automobile which Mr Griffiths not too long ago hinted at.
“If we needed to do new fashions on prime quality that we’ve received, these new fashions both have to permit us entry into actual world markets, such because the US or do one thing very, very particular for our model,” mentioned Mr Griffiths.
“And so if we have been to do completely different vehicles, it could be vehicles which can be according to our model and our model DNA. And due to this fact we’re speaking if extra vehicles or new fashions I’d guess on a sports activities automobile, as an example.
“So sorry, I can’t do a ute however there could also be in some unspecified time in the future sooner or later the possibility of a pleasant sports activities automobile from Cupra.”
