In a bid to counter the competitors, India’s second-largest carmaker, Hyundai Motor India has launched the sixth era Verna at INR 10,89,900. The corporate is anticipating to double the gross sales of Verna this yr with superior new options reminiscent of ADAS and HVAC contact panel switchable with infotainment controls.
Tarun Garg, Chief Working Officer of Hyundai Motor India, stated, “Up to now couple of years now we have seen a number of launches within the SUV section however as a result of a scarcity of merchandise within the sedan section we haven’t seen a lot traction. Nonetheless, as Indians, now we have at all times aspired for a sedan or larger automotive.”
With new options and futuristic design, the corporate is assured that it may possibly double the gross sales of Verna this yr because it has acquired 8,000 bookings in a single month. Verna has loyal prospects and 41% of them are repeat consumers of Verna, he stated.
The corporate bought 19,000 items of Verna in 2022. In response to specialists, the launch of Verna may be very essential for Hyundai Motor India to keep up the lead over Tata Motors which doesn’t have a mid-size sedan in its product portfolio.
Hyundai Verna will compete with the likes of Honda Metropolis, Skoda Slavia and Volkswagen Virtus.
The mid-size sedan section grew by 10.8% to 4,12,000 items in 2022 in comparison with 296,000 items in 2019, as per the trade knowledge. The first cause behind the rise in gross sales of midsize sedans is the introduction of two new merchandise – Volkswagen Virtus and Skoda Slavia. Furthermore, the section chief has additionally re-introduced Honda Metropolis with hybrid expertise and ADAS options.
Garg stated, with the introduction of the brand new Verna, the mid-size sedan is predicted to increase because the hatchback section is shrinking and lots of prospects will enter this section.
He additional added that total the purchasers are actually shifting up the ladder they’re choosing extra aspirational increased variants and they’re additionally not able to compromise on options.
Hyundai Verna comes with a bunch of options reminiscent of an 8-speaker Bose premium audio system, three drive modes – Eco, Regular and Sport, ventilated entrance seats, an electrical sunroof, and digital parking brake.