Hero MotoCorp plans to broaden electrical two-wheeler vary over subsequent 12-18 months, Auto Information, ET Auto

New Delhi: The nation’s largest two-wheeler maker Hero MotoCorp plans to broaden its electrical two-wheeler vary over the subsequent 18-24 months because it seems to be to cater to demand throughout a number of buyer segments, in keeping with a senior firm official. The corporate, which has already commenced gross sales of its electrical scooter underneath Vida model throughout Delhi, Bengaluru and Jaipur, plans to introduce the prevailing vary in different cities as nicely within the subsequent fiscal earlier than it begins to roll out the brand new merchandise.

“With the launch within the three cities — Delhi, Bengaluru and Jaipur — the place the purchasers are actually taking as much as the product and the general gross sales and pre-sales expertise…we’re actually able to now multiply into many cities going into FY24 to determine ourselves wider into the market,” Hero MotoCorp Head – Rising Mobility Enterprise Unit (EMBU)- Swadesh Srivastava mentioned throughout an analyst name.

Hero MotoCorp had launched VIDA V1 electrical scooter in October final 12 months in two variants Professional and Plus.

The corporate produces the electrical scooter at its Chittoor-based plant in Andhra Pradesh and competes with the likes of Bajaj Chetak, TVS iQube, Ather Vitality, Hero Electrical and Ola Electrical, amongst others.

Srivastava mentioned the corporate has been capable of set up the brand new model available in the market this fiscal 12 months and it’s now time to get into a lot wider markets subsequent 12 months.

“We’re already going to launch a couple of extra cities inside this quarter after which a a lot wider nationwide enlargement subsequent 12 months (fiscal) will occur with this product (Vida V1),” he said.

By way of the product portfolio, the model has an accelerated plan the place there will probably be merchandise coming in varied segments, Srivastava mentioned.

“The mainstream, the mass section as nicely, and that can assist us cater to the completely different segments and completely different geographies,” he famous.

The electrical two-wheeler section has been witnessing an amazing progress within the nation. As per FADA, the electrical two-wheeler gross sales stood at 6,28,671 models final 12 months, up four-fold as in contrast with 1,55,422 models in 2021.

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