New Delhi: Demand and gross sales of the commuter two-wheeler phase in India haven’t but reached normalcy, however the premium class has been on the expansion path. BMW Motorrad, the two- wheeler division of the German luxurious carmaker, additionally walked the same terrain and reported its best-ever annual gross sales in India throughout 2022 by promoting 7,282 items, up from 5,191 items in 2021.
“The calendar yr 2022 is a file yr for BMW Motorrad by way of gross sales volumes. It’s for the primary time that India has clocked over 7,000 items, marking a year-on-year (YoY) development of about 40%. And it is a lot for us; India is now in our prime 10 international markets,” Ralf Rodepeter, head of promoting, BMW Motorrad, stated.
“The largest market continues to be our residence market, however there’s not a lot development anymore since it’s saturated. India is without doubt one of the markets which actually has the potential and the place we need to make the model stronger,” he stated.
Rodepeter famous that G 310 did a incredible job on main the cost in India. “It is a crucial mannequin that we name the sensible cc. We aren’t speaking about small cc as a result of in India 310 is already an enormous chunk. Even in Europe, we’re somewhat bit smaller one, however in Europe and in America as nicely it has accomplished a wonderful job to get younger folks by the model.”
The corporate which sells a spread of bikes in India stated its G 310 R, G 310 RR and G 310 GS commanded a share of 90% in bike gross sales in 2022. Different in style fashions had been S 1000 RR, R 1250 GS / GSA and C 400 GT scooter.
Even throughout H1 2022, the posh bike model registered gross sales of three,114 items, marking a YoY development of 56.7%.
Going ahead, the automaker stays bullish concerning the development. “We’re clearly on a development technique, not solely globally but additionally in India. We’re assured of rising much more in 2023 as a result of it is going to be the one hundredth anniversary of BMW Motorrad globally,” Rodepeter stated.
The corporate’s head of promoting assured that every one the bikes that the corporate is constructing for the world may also be accessible for India. “It might occur that typically due to manufacturing limitations it takes a bit longer for the abroad markets. As an illustration the CE 04 shall be out there subsequent month, however we launched it over the past summer season in Europe.”
Globally, BMW Motorrad reported the highest-ever gross sales at 202,895 items of bikes and scooters, a year-on-year development of about 4.4%. The Europe, Americas and Asia areas, particularly, posted the brand new gross sales excessive.
BMW Motorrad, TVS partnership
In regards to the collaboration with TVS, Rodepeter stated that it’s going good and there’s positively extra to come back. “After we speak concerning the 500 cc market, we’re speaking about 1.2 million bikes worldwide, which isn’t an enormous quantity truly. If we actually need to get extra folks to the model, now we have to increase within the smaller segments as nicely. So this yr you will notice extra concerning the CE 02 idea electrical bike. However to make that clear, we’re nonetheless a premium model.”
In December 2021, TVS and BMW Motorrad stated that they may collectively develop new platforms and future applied sciences, together with electrical automobiles (EVs) and the primary product by this cooperation shall be out by 2023.
In April 2013, the businesses signed a cooperation settlement to fabricate sub-500cc bikes for the world. The 9 years of partnership has launched three merchandise on the 310cc platform – BMW G 310 R, BMW 310 GS, and TVS Apache RR 310. All three merchandise are manufactured on the Hosur facility of TVS.
BMW Motorrad additionally brings in fashions like S 1000 RR into the Indian market as a very built-up unit.
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Whereas the TVS Apache RR 310 is the TVS Motor Firm’s flagship sports activities bike, the BMW G 310 RR is the entry-level fully-faired sports activities bike in BMW Motorrad’s lineup. Contemplating the 2 roll out from the identical manufacturing line at TVS’ Hosur plant, what is the distinction and what’s related? Right here goes.
Unique merchandise for each the businesses shall be developed on the frequent platforms, and the businesses will retail their merchandise globally.
