Sister corporations Lamborghini and Bentley independently introduced that they set a gross sales document in 2022. Each companies posted a giant enhance in deliveries, and their announcement comes shortly after Bugatti and Rolls-Royce launched their very own record-breaking 2022 gross sales figures.
Lamborghini delivered 9,233 automobiles in 2022, a rise of 10% over 2021 (which was a document yr as properly). Its best-selling mannequin is the Urus, which accounted for five,367 deliveries (a 7% enhance over 2022). That is not shocking; SUVs promote properly. What’s fairly beautiful is that Huracán deliveries soared by 20% to three,113 examples in 2022. Lastly, Lamborghini delivered the final 753 examples of the Aventador.
Geographically, the USA stays Lamborghini’s greatest market; the corporate delivered 2,721 automobiles there in 2022 (a rise of 10% over 2021). China takes second place with 1,018 deliveries (up 9%) adopted by Germany (808 automobiles; up 14%), the UK (650 automobiles; up by 15%), and Japan (546 automobiles; up 22%). All advised, deliveries within the EMEA area(Europe, Center East and Africa) jumped by 7% to three,484 automobiles.
The corporate’s outlook for 2023 is vivid. It’s going to notably unveil the Aventador’s hotly-anticipated successor, and the yet-unnamed mannequin will stand out as its first series-produced hybrid mannequin. Its historic manufacturing unit in Sant’Agata Bolognese, Italy, will preserve busy as properly. “We now have the chance to give attention to our subsequent targets additionally due to an 18-month ready record,” stated firm boss Stephan Winkelmann.
Whereas it is too early to inform if 2023 can be one other document yr for Lamborghini, executives stress that they wish to preserve the corporate’s progress in test. The goal is not to rival, say, BMW by way of quantity. “The concept will all the time be to have one automobile lower than demand,” Andrea Baldi, the top of the Americas area for Lamborghini, advised Autoblog in 2022. “We’ll by no means grow to be unexclusive. That may be a promise.”
Bentley is celebrating for most of the identical causes: It offered 15,174 automobiles in 2022, a rise of 4% over 2021 and its first annual end result above the 15,000-unit mark. Right here once more, there are some attention-grabbing surprises hidden within the numbers. Its best-seller was the Bentayga, it represented 42% of the agency’s gross sales, and 2022 was the massive SUV’s hottest yr — that is a formidable feat for a automobile launched in 2015.
The Continental GT vary represented 30% of gross sales and the Velocity variant accounted for 31% of these. The Flying Spur represented the remaining 28%. Bentley additionally notes that its Mulliner division obtained considerably extra personalization orders in 2022 than in 2021.
Not all of Bentley’s world divisions posted a rise in 2022. Its largest market is the Americas, the place gross sales elevated from 4,212 to 4,221 models; that is about 28% of its whole gross sales. Gross sales in China (which incorporates Hong Kong and Macau) dropped by 9% to three,655, however gross sales within the Asia-Pacific area jumped by 23% to 2,031 models. Europe accounted for 19% of Bentley’s whole gross sales with 2,809 gross sales (an 11% enhance).
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