Very similar to the Ford F-150 Lightning and upcoming Chevrolet Silverado EV, a future Ram electrical truck gained’t be restricted to a few fashions.
In accordance with Ram CEO Mike Koval, in an interview previous to the introduction of the Ram 1500 Revolution Idea Thursday at CES, there’s prone to be a variety totally electrical Ram vehicles, together with work-truck fashions and high-performance off-road TRX variations.
“I really imagine that we are able to stroll and chew gum,” Koval stated. “It is a complement to our current portfolio, and I’d count on after we go to market from 2024, the lineup will look very related when it comes to assemble to at present’s lineup.”
“We’ll have one thing for everyone from the entry degree or what we name the Tradesmen, which is decidedly work-oriented, all the best way up by our Longhorn and Restricted Premium fashions, to the off-road king of the hill, the TRX,” he stated. “And the EDMs (electrical drive modules) that we’re designing for this are protected for higher-performance purposes, so I believe you will see a really related go-to-market technique.”
Ram 1500 Revolution BEV idea
We requested Koval why the idea is so intently aligned with the full-size gasoline Ram fashions, and why isn’t it a smaller mid-size truck. He stated with light-duty full-size vehicles making up greater than 60% of the model’s gross sales quantity, it was the pure positioning for the EV as an “evolution of the body-on-frame full-size truck—our bread and butter.”
“I totally admire that the largest whitespace alternative for our model on a world foundation is mid-size pickups,” he added. “Now, we do not have something to announce at present, however we’re every thing, and it is our job to flesh all of those totally different choices out and we relaxation assuredly are.”
Koval additionally wouldn’t confirm if there are different totally electrical Ram fashions on the best way. Examples might embrace a truck on the STLA Giant platform that may underpin the upcoming Dodge electrical muscle automotive or a Suburban-like SUV on the Ram 1500 Revolution’s STLA Body structure.
“I believe that is the fantastic thing about after we introduced our structure technique, and its flexibility,” Koval stated. “From my perspective, the choices are limitless, and something that we are able to do to enhance our enterprise mannequin across the globe, not simply in North America, we’re actually going to check out.”
Ram 1500 Revolution BEV idea
The Ram idea is “a visionary roadmap of the place we’re taking the model into the long run,” Koval stated. “And every thing that our prospects and followers see for the model, going ahead, will someplace be a descendant of this idea automobile and what we’re unveiling at CES.”
A kind of future Ram fashions will even probably be a plug-in hybrid truck that would excel in real-world vary whereas towing—certainly one of many benefits Ram is hoping to say with electrified vehicles within the close to future.
