Lamborghini’s advertising division has had some nice hits in the previous few years. Just a few years in the past, the supercar automaker donated a Huracan to the Italian State Police, and only recently, it was used to move two kidneys to sufferers in hospitals from tons of of miles away. It is a enormous win-win state of affairs that advantages each society and the model. Lambo’s newest promo video, nevertheless, reveals a really completely different type of advertising, but it’s nonetheless very unique and touching.
A two-minute video launched by the producer simply earlier at present tells the story of a younger man who goes again to his hometown and visits the barber store of his childhood years the place he used to get haircuts when he was a child. Sadly, the enterprise of the barber hasn’t been doing nice in the previous few years and desperately wants some promoting. The person rapidly realized he has the proper promoting instrument in his arms – a lime inexperienced Lamborghini Huracan.
The younger Italian parks his supercar in entrance of the barbershop and offers the previous barber a much-needed increase when folks begin taking pictures and selfies of the machine and put up them to social media. Many individuals additionally begin noticing the barbershop and grow to be shoppers reviving the barber’s enterprise. In the long run, the proprietor of the Huracan additionally goes for a fast haircut and reveals the barber an image from when he was a child.
With this inspiring video, Lamborghini is saying goodbye to a really profitable 12 months when it comes to gross sales and is trying towards an much more thrilling and essential 2023. In roughly three months from now, the Sant’Agata Bolognese-based firm will unveil the successor of the Aventador, geared up with a brand new electrified V12 engine. It should have a plug-in setup with an accessible totally electrical mode, in addition to an 8,500-rpm redline. A PHEV model of the Urus can be underneath improvement and beginning subsequent 12 months, Lamborghini needs to impress all three mannequin traces.