Polestar has opened its first flagship Australian ‘House’ retail location, located at Melbourne’s huge Chadstone Buying Centre.
The corporate already has Areas in Sydney, Brisbane, Melbourne, Perth, and Hobart, however these are seen as interim options and act extra as buyer handover factors.
In comparison with the opposite places, this flagship Polestar House in Chadstone is extra everlasting and aligns nearer to the model’s minimalist philosophy.
Guests to the buying centre are in a position to discover the House at their very own tempo, or have interaction with the employees to get details about the Polestar 2 and electrical automobile (EV) possession.
From February friends will have the ability to guide a take a look at drive or organize assortment of their new automobile from the buying centre.
It will complement the present take a look at drive and handover level in Port Melbourne.
“We’re delighted to open Australia’s first extremely anticipated Polestar Melbourne House at Chadstone Buying Centre,” stated Polestar Australia managing director Samantha Johnson.
“We welcome the chance to share our new house with prospects and guests to study extra about electrical automobile possession, particularly in Australia the place demand for electrical autos is especially excessive in the mean time.
“Polestar is worked up to be a part of Australia’s transfer to a extra sustainable, electrical future with its first retail House in Melbourne, and appears ahead to the idea extending to different places in the end,” Ms Johnson added.
Australia is taken into account an vital launch marketplace for Polestar. It at present presents the Polestar 2 high-riding liftback domestically, though there’s a broad vary of future merchandise which are all on monitor to return Down Beneath.
The corporate has daring enlargement plans. It desires to launch a brand new mannequin yearly between now and 2024, and can develop into 30 markets by 2030. It additionally intends to develop its gross sales from 29,000 per 12 months to 290,000 per 12 months by 2025.
In October this 12 months Polestar revealed its much-teased Polestar 3 SUV that’s constructed on the identical SPA2 structure because the Volvo EX90.
The Polestar 3 is ready to hitch the line-up from late 2023 in North America, Europe and China, and 2024 for different areas, together with Australia.
The smaller Polestar 4 crossover is ready to be revealed in 2023, and the Polestar 5 four-door GT will arrive in 2024 – bringing the Polestar Principle idea automotive to life.
Polestar additionally just lately introduced it’s constructing a manufacturing model of its O2 idea, referred to as the Polestar 6, which can launch in 2026.
Polestar is a Sweden-based three way partnership firm run by Volvo and its Chinese language mum or dad Geely Holding, and earlier this 12 months was listed on the NASDAQ after a SPAC IPO.
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