BMW Group is planning a radical change in the best way it sells new automobiles on the European continent. The automaker will introduce a direct-sale mannequin within the subsequent few years, which ought to make the method of shopping for a brand new BMW or a brand new Mini extra clear and simpler for the client. That doesn’t imply there gained’t be dealerships concerned, nonetheless – and BMW Group’s gross sales and advertising and marketing director Pieter Nota not too long ago offered extra info on how the brand new strategy will work.
BMW calls this new method of promoting vehicles an company mannequin. Underneath this technique, BMW will bill prospects immediately and the dealerships will obtain a hard and fast price for every sale – and prospects will get the identical costs in all places the brand new gross sales mannequin operates. The corporate believes this new technique will profit all three sides concerned within the course of of shopping for a brand new car. BMW additionally says there was a misunderstanding relating to the best way this new gross sales course of works.
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However when does this new expertise will start? BMW Group will pioneer it with the Mini model in 2024, adopted by the BMW model about two years later. For now, this company mannequin will likely be utilized solely to the European markets with no phrase relating to whether or not BMW may also implement this enterprise follow in the US.
“We’ll enhance the client expertise and supply a sexy enterprise mannequin for our brokers, and on the identical time acquire direct entry to the client. These are the three most essential features in our plans,” Pieter Nota instructed Automotive Information in a latest interview.
Mini, BMW Group’s UK-based model for small automobiles, is already making ready for the brand new company mannequin. Nota instructed the net publication, nonetheless, the marque isn’t a guinea pig “that we may do then do higher at BMW two years later.” The brand new constructions and the IT growth that may help this main change are already “very far alongside” and evidently there’s no turning again – prefer it or not, BMW will quickly promote you a model new BMW or Mini at a hard and fast value and pays its sellers a fee for each deal. Would not sound dangerous, proper?
