Mercedes-Benz Maybach final week opened what it refers to as an “Atelier” in Shanghai, China.
It is the most recent in a collection of Maybach model shops, however in contrast to the prevailing shops, which give attention to trend and in some circumstances saddles for horseback driving, the Atelier, a French phrase which means “an artist’s studio,” makes it doable to buy a Maybach automobile. An professional is readily available to information the shopper by way of the ordering and personalization processes.
A Maybach automobile can also be current within the Atelier, although the shopper can also be capable of get a way of all that Maybach has to supply by way of digital installations, together with a configuration with 3D and haptic components, the automaker mentioned.
Mercedes-Benz Maybach Atelier in Shanghai
For purchasers with extra-deep pockets, the shop will permit consumers so as to add choices from Mercedes’ Manufaktur personalization division. The Maybach at present current on the Atelier is a particular version constructed by Manufaktur, the 2023 Maybach S680 by Virgil Abloh.
Maybach mentioned it plans so as to add extra places for the Atelier idea by way of 2030, although the automaker hasn’t mentioned the place.
The roll-out of the Atelier is a part of Mercedes’ technique to develop the Maybach vary in coming years, whereas including extra personalization choices and special-edition fashions. Two extra Maybachs are within the works, based mostly on the SL sports activities automobile and EQS SUV full-size electrical SUV.