Rivian is dropping essentially the most reasonably priced variations of its R1S electrical SUV and R1T electrical pickup truck, successfully elevating the bottom costs of each automobiles by as much as $6,000.
Within the electronic mail to preorder holders—obtained by Inexperienced Automotive Stories from Rivian—the EV maker stated it was cancelling the bottom Discover Bundle that began at $68,575 for the R1T and $73,575 for the R1S (each together with a $1,075 vacation spot price). Whereas costs could differ based mostly on the time of reservation, the lack of the Discover Bundle applies to current reservation holders and new orders.
2023 Rivian R1S
In line with Rivian, clients can both cancel their orders, or change to the Journey Bundle, which begins at $74,075 for the R1T and $79,075 for the R1S with vacation spot. People who go together with the Journey Bundle pays an elevated worth decided by once they initially positioned their order, whereas people who cancel will get a refund on their deposit.
Moreover, those that ordered the Ocean Coast inside are being requested if they will settle for an replace substituting in dark-stained wooden. Rivian will probably be introducing a brand new model of the package deal later within the 12 months, additionally including a wrapped vegan leather-based instrument panel.
Rivian R1S with revised Ocean Coast inside
Rivian R1S with revised Ocean Coast inside
Rivian R1S with revised Ocean Coast inside
The adjustments apply to each the R1T and R1S. Prospects have till September 1 to reconfigure their pre-orders or cancel them.
Within the electronic mail, Rivian stated it was cancelling the Discover Bundle resulting from low demand, including that this may assist velocity up deliveries.
“Thus far, solely a small share of shoppers have chosen this configuration, with the overwhelming majority deciding on the Journey trim,” the e-mail stated. “By specializing in the Journey trim package deal, we’re in a position to streamline our provide chain and finally ship automobiles extra rapidly.”
A Rivian spokesperson acknowledged that it isn’t breaking down what that share was.
2022 Rivian R1T
Rivian did nevertheless affirm to GCR that the revamped EV tax credit score enacted this week didn’t play a job within the choice.
This is not the primary time Rivian has stunned preorder holders with a worth enhance. The corporate earlier this 12 months raised costs throughout the board by as much as $12,000 however, after a backlash from clients, it restored the unique pricing to those that already had a reservation.
The value enhance, which does nonetheless apply to new clients, did not gradual the tempo of reservations the corporate is getting. That is partly as a result of the vans are simply so good, with spectacular off-road functionality and on-road driving dynamics.
Rivian laid off 6% of its staff final month and reported a internet lack of $1.7 billion for the second quarter of 2022, however nonetheless plans to develop manufacturing. It is resulting from open a second manufacturing unit in Georgia in 2024, the place a second R2 mannequin line can even be constructed.
–With extra reporting by Bengt Halvorson
